Lotus Unveils Chapman Bespoke Service For Ultimate Car Customisation

Lotus, the esteemed automotive brand, has unveiled a new bespoke service named Lotus Chapman Bespoke, in homage to its founders, Colin & Hazel Chapman. This service, set to debut in China on 25 April 2024 before expanding globally, aims to offer Lotus customers unparalleled personalisation options for their vehicles. From custom badges and trims to entirely unique vehicle personalisations, Lotus Chapman Bespoke is a testament to the brand's commitment to individuality and innovation.

Clive Chapman, Colin's son and Director of Classic Team Lotus, shared his enthusiasm for the initiative. He highlighted how his parents' dynamic personalities and innovative designs have inspired this service, allowing drivers to infuse their own creativity into their Lotus cars. Qingfeng Feng, CEO of Lotus Group, also reflected on the brand's bespoke heritage, tracing back to the first cars hand-drawn and built by Colin Chapman himself.

The service offers three levels of customisation: Tailor-made, allowing customers to select from a wide range of colours and designs; Collection, featuring limited-edition designs in collaboration with artists and luxury brands; and One-off, offering the opportunity to create a completely unique vehicle. Ben Payne, VP Design at Lotus Group, expressed excitement at seeing customers' individuality come to life through these bespoke options.

Lotus Chapman Bespoke not only celebrates the legacy of its founders but also reinforces Lotus's position as a pioneer in automotive excellence. With its rich heritage of innovation and design, Lotus continues to cater to the desires of discerning drivers around the world.

For those interested in learning more about this exclusive service or in discussing their bespoke vehicle options, Lotus encourages potential clients to search for Lotus Chapman Bespoke online or contact their local Lotus Centre.

About Lotus:

Lotus stands as a global icon of performance and innovation in the automotive industry. Founded in 1948 by Colin Chapman in London, UK, the brand has consistently pushed the boundaries of automotive design and performance. Today, Lotus Group encompasses both a high-performance sports car business, Lotus Cars, and an all-electric luxury mobility provider, Lotus Technology. Together, they continue to define new standards in automotive excellence.