Lexus Announces Will Zalatoris As New Golf Ambassador In Strategic Partnership

PLANO, Texas (March 14, 2024) — In a strategic move to invigorate its presence in the world of golf, Lexus has proudly announced the enlistment of Dallas-based golfer Will Zalatoris into its esteemed circle of golf champions. This collaboration kicks off today, just in time for THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra, Florida. Lexus is intensifying its engagement with the sport, aiming to captivate a younger and more diverse audience through this partnership and its broader golf strategy. This includes becoming the official automotive partner of Malbon Golf, further embedding Lexus into the golf lifestyle.

Kevin Higgins, general manager of Lexus marketing, expressed excitement about the partnership with Zalatoris, highlighting the significance of joining forces with a world-class golfer from Texas, where Lexus has had roots since 2014. Higgins emphasized the brand's commitment to rejuvenating its golf program and reaching new audiences through such partnerships. Will Zalatoris shared his enthusiasm about representing Lexus, noting his personal connection as a Lexus owner and fan.

Zalatoris has an impressive golfing background, having grown up in San Francisco and honed his skills at the California Golf Club. His journey includes winning the US Junior Amateur in 2014, a successful collegiate golf career at Wake Forest University where he achieved First-Team All-American status, and turning professional in 2018. Zalatoris's rapid ascent in the world golf rankings is noteworthy, moving from outside the top 2000 to within the top 50 in just a few years. His achievements include eight top-10 finishes in his first full PGA tour season in 2021 and securing his first PGA TOUR victory at the FEDEX St. Jude Championship at TPC Southwind in 2022.

The partnership announcement comes as Zalatoris prepares to compete in THE PLAYERS Championship, marking a significant moment for both him and Lexus. The luxury lifestyle brand continues to create amazing experiences for its customers through brave design, imaginative technology, and exhilarating performance. Since its inception in 1989, Lexus has expanded its lineup to cater to luxury customers worldwide and remains a leader in luxury hybrids with eight models featuring Lexus Hybrid Drive.

Lexus' commitment to anticipating the future for luxury customers is evident through its diverse offerings, including nine F SPORT models and one F model. As Zalatoris sets his sights on further successes on the PGA tour and beyond, his partnership with Lexus symbolizes a mutual dedication to excellence and innovation in their respective fields.