Landmark Group Chooses SML For Extensive RFID Solutions Rollout In MENA

In a significant move that marks a new era in retail innovation within the Middle East, SML RFID has been announced as the strategic partner for the Landmark Group. This collaboration aims to implement item-level RFID solutions across more than 600 stores and 10 distribution centers throughout the MENA region. The Landmark Group, a leading retail conglomerate headquartered in Dubai, spans over 2,200 stores in 21 countries, offering a wide range of products in apparel, footwear, lifestyle, cosmetics, and home furnishing.

As part of this partnership, SML will supply RFID tags and integrate its enterprise-class item-level RFID solutions across all of Landmark’s sites in the Gulf Cooperation Council (GCC) countries - including Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman - as well as Egypt and Jordan. This initiative builds on the successes already achieved in these areas.

Dr. Prakash Rao, Head of Supply Chain Projects and Home Operations at Landmark Retail, emphasized the importance of this partnership: "Investing in retail innovation and technologies is crucial for delivering exceptional value to our customers. RFID technology will enhance inventory accuracy and accountability across our supply chain. We are confident that SML's expertise makes them the ideal partner for this endeavor."

This strategic partnership is set to revolutionize inventory management by providing real-time visibility at the item level with more than 95% accuracy. Such precision enables retailers to offer customers accurate stock information and tailored suggestions, elevating the quality of customer service.

Dean Frew, President of RFID Solutions at SML Group, shared his enthusiasm about being part of Landmark’s digital transformation journey. "This project is not only significant in scale but also sets a new standard in the industry," he said. The collaboration includes support from strategic partners like Microsoft, Zebra, and Clustag by Rielec, ensuring a robust implementation of RFID technology.

SML is recognized globally for its item-level RFID solutions, supporting over 7,500 stores and distribution centers across more than 60 countries. Its cloud-based item-level RFID software application suite, Clarity®, manages over 500 million items weekly. This partnership with Landmark Group is poised to further cement SML's position as a leader in RFID solutions while significantly enhancing the retail experience for customers across the Middle East.