Lancia Brand Reinvents HF Logo For New Electric Era With Ypsilon HF

The iconic HF logo of Lancia, a symbol of performance and elegance since 1960, is set for a modern revival. This emblem, deeply rooted in the brand's rich heritage, will grace the New Lancia Ypsilon HF and future high-performance models. The updated logo maintains the original's distinctive features, including the little elephant and the HF acronym, yet introduces a contemporary twist that aligns with today's aesthetic sensibilities.

Slated for release in 2025, the New Ypsilon HF marks a significant milestone for Lancia as it transitions to electric mobility. This model will boast a 100% electric 240-hp engine capable of accelerating from 0 to 100 km/h in just 5.8 seconds. Luca Napolitano, CEO of Lancia, highlighted the updated logo's role in underscoring the brand's dedication to high-performance models and teased the possibility of Lancia's return to the rallying scene.

The redesign of the HF logo draws inspiration from its origins while embracing a minimalist and modern approach. It incorporates the colors of the 1966 Fulvia Coupé and adopts the letter inclination seen in the 1990s Lancia Delta logo, symbolizing speed and innovation. This fusion of past and future is aimed at conveying a message of innovation, premium quality, and Italian elegance.

The upcoming Lancia Ypsilon HF will not only feature an electric engine but also sport lowered suspension and a widened track, enhancing its performance credentials. The HF logo's legacy dates back to its inception for the "Lancia Hi-Fi" club and its adoption by the racing team Squadra Corse Lancia, achieving numerous victories in the World Rally Championship over the years. The little elephant within the logo, a symbol of good luck since 1953, continues to be a cherished element of Lancia's identity.

Lancia's journey spans over 117 years, during which it has established itself as a purveyor of timeless Italian elegance and iconic vehicles. The brand is currently undergoing a renaissance with a 10-year strategic plan that emphasizes innovation, design, sustainability, customer centricity, and social responsibility. This plan aims to propel Lancia into a new era while staying true to its illustrious history.

The reintroduction of the HF logo represents more than just an aesthetic update; it signifies Lancia's commitment to blending tradition with innovation as it ventures into the realm of electric mobility. With this bold step forward, Lancia reaffirms its status as a beacon of Italian automotive excellence and hints at exciting developments in high-performance electric vehicles.