Lamborghini Unveils First São Paulo Showroom With Huracán Sterrato Debut

Last night, Automobili Lamborghini marked a significant milestone in São Paulo, Brazil, by inaugurating its first showroom in the city, coupled with the South American debut of the all-terrain Huracán Sterrato. The event, graced by Automobili Lamborghini Chairman and CEO Stephan Winkelmann, alongside Chief Marketing and Sales Officer Federico Foschini and Lamborghini America CEO Andrea Baldi, underscored São Paulo's burgeoning influence in Brazil's automotive sector.

Winkelmann expressed confidence in the new showroom's ability to cater to the expanding base of clients and enthusiasts passionate about Lamborghini's offerings. He highlighted that this state-of-the-art facility is set to enhance customer experience significantly while aligning with Lamborghini’s Direzione Cor Tauri strategy, transitioning into the hybridization era this year.

Located at Av. Pedroso de Morais, 2274 - Pinheiros, São Paulo – SP, the showroom stands as a testament to Lamborghini's commitment to future design directions. It features a modernized exterior that mirrors the brand’s core values and an interior that offers an immersive brand experience with its Collezione and Accessori Originali fashion collections, as well as an Ad Personam customization room for bespoke vehicle personalization.

The highlight of the evening was the market premiere of the Huracán Sterrato. This vehicle breaks new ground in driving pleasure by offering unparalleled performance off the asphalt. Capable of reaching a top speed of 260 km/h and accelerating from 0-100 km/h in just 3.4 seconds, the Huracán Sterrato is truly a first of its kind.

Lamborghini São Paulo will showcase the company’s super sports cars range including the V10-powered Huracán Tecnica, and the all-terrain Huracán Sterrato, as well as two new Urus Super SUV models – the Urus Performante and Urus S.

The opening of this showroom comes on the heels of a successful year for Lamborghini, which saw over 10,000 cars delivered in 2023, marking a 10% increase over 2022. Specifically, in the Americas region, deliveries reached 3,465 units, up by 9% from the previous year. These achievements lay a solid foundation for Lamborghini as it embarks on its electrification journey with the Direzione Cor Tauri roadmap. This initiative began in 2023 with the introduction of the Revuelto, Lamborghini's first HPEV (High Performance Electrified Vehicle) hybrid super sports car.