Klutch Athletics And New Balance Unveil Empowering Second Season Collection

Los Angeles, CA, and Boston, MA, witnessed the unveiling of Klutch Athletics by New Balance's second season collection on Thursday, March 14, 2024. Founded by Rich Paul, Klutch Athletics is quickly becoming a notable name in sportswear, emphasizing an athlete-first philosophy. The brand's latest collection aims to support and inspire athletes throughout their training endeavors, offering versatility for both gym and everyday activities.

Rich Paul expressed his enthusiasm for the new line, emphasizing the brand's dedication to understanding and empowering athletes. "We are prioritizing research and development to properly position our brand in this space," he stated. The collection is designed with the modern athlete's needs in mind, featuring high-quality training apparel that includes both new items and improved staples from the first season.

The second season introduces a range of products for both men and women. Highlights include a Women’s Full Zip Jacket, Unitard, Fleece Hoodie, and Fleece Jogger. Men's offerings have been expanded with a Woven Track Jacket, Woven Track Pant, Knit Track Jacket, and Knit Track Pant. Additionally, popular items from the first season like the Men’s Pregame Chill Short and Men’s Fleece Hoodie have been updated for enhanced performance. A distinctive feature of this year’s collection is the KLUTCH wordmark prominently displayed across all items.

Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising, shared insights into the vision behind Klutch Athletics. "It is a mission to serve the youth athlete through the power of sport," Davis remarked. He highlighted the brand's commitment to fostering sports participation and dedication among young athletes by celebrating their commitment through a unique training vision.

In its inaugural year, Klutch Athletics gained momentum by signing agreements with notable athletes such as Chase Young, Will Anderson Jr., and Aaliyah Crump. The brand plans to continue this trend with more signings in the future. The second season will be available from March 15th on newbalance.com and at select retail locations. The collection is priced from $40 for t-shirts to $130 for knit track jackets and pants.

To mark the launch of the new collection, Klutch Athletics and New Balance will host an exclusive pop-up event in Detroit, Michigan, during the 2024 NFL Draft. This event will offer fans a chance to meet select athletes and purchase items from the new line.

The collaboration between Klutch Athletics and New Balance represents a significant step forward in sportswear innovation. By focusing on athlete-centric designs and high-quality materials, they aim to meet the evolving needs of modern athletes while encouraging sports participation among youth worldwide.