Golf Champion Justin Rose Teams Up With Mustard Golf As Brand Ambassador

Mustard, a pioneering AI-powered coaching platform renowned for its applications in baseball and football, has announced a strategic move into the golf sector, with Justin Rose, the celebrated Ryder Cup and U.S. Open champion, leading the charge as the brand's inaugural ambassador for golf. Rose, an Olympic gold medalist and former world No. 1, not only endorses Mustard but is also an investor, highlighting his deep commitment to the platform. This week at The Masters, he will showcase a Mustard-branded golf bag, signaling the official launch of this exciting partnership.

"I’ve been involved with Mustard since its early days, working closely with their team to make this the best golf improvement tool out there," Rose commented. His involvement is more than just superficial; his team plays a crucial role in Mustard's foray into golf. Jason Goldsmith, Rose's long-time performance coach and a co-founder of Mustard, along with Mark Blackburn, Rose's swing coach and the top-ranked instructor according to Golf Digest’s 50 Best Teachers list, are integral to the development of Mustard Golf.

The much-anticipated Mustard Golf app is set to debut in beta later this month, with a full release scheduled for this summer. Golf enthusiasts can join the beta waitlist at www.teammstrd.com, marking a significant milestone in golf coaching and performance enhancement.

Dr. Tom House, a legendary figure in sports coaching and a co-founder of Mustard, brings over four decades of experience to the table. Having worked with iconic athletes across baseball, football, and golf, House’s expertise is foundational to Mustard’s approach. "The golf swing is a complex rotational movement that we have meticulously analyzed to optimize both health and performance," House explained.

Mustard Golf distinguishes itself by allowing players to video their swing from various angles without requiring additional sensors or equipment. The platform then analyzes these videos against a comprehensive model developed through motion capture of thousands of golfers’ swings. Players receive an AI-generated improvement plan featuring insights from Rose, Goldsmith, Blackburn, and other experts.

Mustard CEO Rocky Collis expressed his enthusiasm about Rose’s ambassadorship: "Justin is among the most accomplished golfers of his generation. His insight has been invaluable to our product development."

The company has attracted investment from notable athletes and executives across sports, including Nolan Ryan, Drew Brees, and Mark Cuban among others. Institutional backers such as the Lake Nona Sports & Health Tech Fund and Shasta Ventures underscore the broad support for Mustard’s innovative approach.

Since its inception, Mustard has aimed to democratize access to elite coaching. Its baseball app launched in 2021 is already making waves in the sports community, used by professionals and amateurs alike. The technology has proven especially useful for athletes like Dodgers star Walker Buehler during his rehabilitation from Tommy John surgery.

As Mustard embarks on this new chapter with Justin Rose at the forefront, its mission remains clear: to revolutionize how athletes of all levels access and benefit from high-quality coaching. With its advanced AI technology and a growing roster of sports legends as backers and advisors, Mustard is set to transform the landscape of sports training and performance enhancement.