Isuzu UK Collaborates With Football Legends For Bowel Cancer Awareness

Isuzu UK has announced its partnership with the Bobby Moore Fund for a noble cause, aiming to combat bowel cancer through the annual Football Shirt Friday event scheduled for 26th April. This collaboration is part of a broader initiative to rally support against the fourth most common cancer in the UK. The company is mobilizing its staff and dealership network under the Isuzu Football Community (Isuzu FC) banner, encouraging participation in wearing football shirts to symbolize unity in this fight.

Last year's efforts saw Isuzu and its dealerships raising over £5,000 for the Bobby Moore Fund. This year, they are set to amplify their support by introducing Football Shirt Friday branding across their offices and dealerships, alongside themed air fresheners and cutout boards to engage all staff members. High-profile supporters of the event include renowned footballers Harry Kane, David Seaman, David James, and Izzy Christiansen, alongside popular YouTubers, a comedian, and a former football presenter.

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The Bobby Moore Fund was established in 1993 by Stephanie Moore OBE in memory of her late husband, England's 1966 World Cup-winning captain Bobby Moore, who succumbed to bowel cancer. The fund's mission is to finance critical research aimed at improving prevention, detection, diagnosis, and treatment of bowel cancer. Remarkably, since its inception, the fund has succeeded in raising £30 million, contributing to a 30% reduction in bowel cancer mortality rates.

Isuzu UK's commitment to the Bobby Moore Fund and Football Shirt Friday underscores its dedication to addressing significant community health issues like bowel cancer. The Isuzu D-Max pick-up, renowned for its durability, strength, and reliability, epitomizes the company's commitment to excellence. Each new model of this esteemed vehicle comes with a comprehensive 125,000 mile/5-year warranty and 5 years of roadside assistance, ensuring peace of mind for its users.

Through this partnership with the Bobby Moore Fund and the active participation in Football Shirt Friday, Isuzu UK demonstrates its ongoing commitment to making a tangible difference in the community. By uniting efforts with football stars, celebrities, and the public, Isuzu aims to raise awareness and funds crucial for advancing research and reducing the impact of bowel cancer across the UK.