Instawork Hires New VP Of Marketing Ashwin Somakumar To Spearhead Expansion

Instawork, a prominent platform offering flexible work opportunities for skilled hourly professionals in the U.S., has recently announced a significant addition to its leadership team. Ashwin Somakumar has been appointed as the Vice President of Marketing, a move that is set to bolster the organization's marketing strategies across the board. With a rich background in launching and scaling financial services products for small businesses at Square, and leading product marketing and growth for merchant payments at WhatsApp, Ashwin brings a wealth of experience to his new role at Instawork.

Sumir Meghani, Co-founder and CEO of Instawork, expressed his enthusiasm about Ashwin's appointment, highlighting his extensive experience as a key asset for the company. "Ashwin’s wealth of experience will allow us to strategically align across the teams that build our pipeline, create brand awareness, and provide data insights that enable us to lead the conversation around flexible work," Meghani stated. He further emphasized Ashwin's expertise in demand generation and B2B marketing as crucial for driving sustainable growth in 2024 and beyond.

Ashwin Somakumar shared his excitement about joining Instawork, acknowledging the company's strong momentum and expressing eagerness to contribute to its growth trajectory. "Instawork’s strong momentum is exciting and I am eager to further fuel the company’s growth trajectory while pushing boundaries of what’s possible in the flexible work space," he remarked.

Instawork's innovative approach to connecting businesses with flexible workers through predictive algorithms and machine learning has positioned it as a leader in the flexible work sector. The platform caters to industries such as food & beverage, hospitality, and warehouse/logistics, filling both temporary and permanent roles across the U.S. and Canada. In 2023, Instawork was recognized among the top 10% of the country's fastest-growing companies by Inc. 5000 and was featured in the Forbes Next Billion Dollar Startup list. Additionally, it received the 2022 ACE Award for "Best Innovation" and was named one of the "Best Business Apps" by Business Insider.

Founded in 2016, Instawork has rapidly grown to become the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses with over 6 million workers, playing a pivotal role in local economies. The platform's success has been highlighted in major publications such as CBS News, The Wall Street Journal, The Washington Post, Associated Press, among others. Instawork continues to expand its reach across more than 40 markets in the U.S. and Canada, demonstrating its commitment to revolutionizing the way businesses meet their staffing needs.