INEOS Grenadier 1924: A Tribute To Belstaff’s 100 Years Of Heritage

INEOS Automotive has recently unveiled its inaugural limited edition vehicle, the Grenadier 1924, in a grand celebration of the centenary of the esteemed clothing brand Belstaff. This collaboration marks a significant milestone, commemorating 100 years of Belstaff's iconic heritage. With only 1,924 units planned for production, each vehicle promises exclusivity, featuring a unique limited edition number alongside distinctive Belstaff centenary badging.

The Grenadier 1924 distinguishes itself with a striking contrast in its colour scheme, adopting Magic Mushroom and Inky Black hues. It boasts gloss black diamond-cut 17-inch two-tone alloy wheels and a unique dechromed black grille trim. The vehicle's aesthetic appeal is further enhanced by front and rear skid plates presented in a sleek dark grey. Drawing inspiration from Belstaff's enduring legacy, the design intricately incorporates style cues from the clothing brand, particularly embodying the essence of the iconic Trialmaster and Fieldmaster jackets.

The interior of the Grenadier 1924, based on the flagship Fieldmaster package, features a sophisticated dark green finish across the dashboard, centre stack, overhead console, switchgear, and door cards. This is complemented by black saddle leather trim adorning the steering wheel, handbrake grip, and passenger grab handle, set against dark grey headlining, adding to its luxurious and exclusive feel.

A Fusion of Style and Engineering

Lynn Calder, CEO of INEOS Automotive, praised the collaboration, stating, "Style that lasts a century deserves to be celebrated and the Grenadier 1924 is both great looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople, and trendsetters, so we know we're in good company." This partnership between Belstaff and INEOS Automotive, both part of the INEOS portfolio, is built on a shared philosophy of authenticity and a commitment to producing high-quality, enduring products.

The public unveiling of the Grenadier 1924 is set to take place at a centenary event hosted in Stoke-on-Trent from May 24 to 28. This event, celebrating Belstaff's rich history, will be held at one of the city's renowned potteries, offering an immersive brand experience. Attendees will have the opportunity to explore a curated display of rare Belstaff pieces, alongside a programme of talks, screenings, and workshops. The event is open to the public, inviting VIP guests, collectors, and members of the Belstaff community both past and present to join in the festivities.

Prospective buyers and enthusiasts can look forward to the Grenadier 1924 being available for order starting June 26, 2024. Orders can be placed through the official INEOS Grenadier website or via all authorised INEOS retailers across global INEOS Automotive sales markets. This limited edition vehicle not only symbolises the enduring legacy of Belstaff but also showcases the innovative spirit and engineering prowess of INEOS Automotive.