Hy-Vee And Evergreen Podcasts Collaborate To Elevate INDYCAR Fan Experience

Evergreen Podcasts (Evergreen) has recently announced a strategic partnership with Hy-Vee, Inc., a prominent supermarket chain known for its commitment to quality, variety, and superior customer service. This collaboration is set to bring high-quality content to motorsports enthusiasts through the sponsorship of Pit Pass Indy, an INDYCAR podcast within Evergreen's Pit Pass Motorsports® lineup. "Racing fans already know, Hy-Vee is a big player in the racing scene. This partnership signifies the commitment of both organizations to providing engaging content and further enriching the motorsports experience," said Douglas Bailey II, Director of Business Development at Evergreen Podcasts. "We are excited to collaborate with Hy-Vee for this year's racing season!"

Hy-Vee operates over 240 retail stores across eight Midwestern states and is set to gain significant brand exposure across multiple platforms through this sponsorship agreement. The collaboration will not only benefit Pit Pass Indy but also sponsor headline musical acts during the 2024 Hy-Vee INDYCAR Race Weekend Concert Series, featuring renowned artists such as Kelsea Ballerini and Eric Church. Both Evergreen and Hy-Vee anticipate that this partnership will play a crucial role in the success and growth of Pit Pass Indy and the broader motorsports community.

Founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, Hy-Vee has grown from a small general store into a leading company celebrated for its exceptional customer service and wide selection of quality products. With over 90 years of success, Hy-Vee's employee-owned model has been instrumental in its growth, empowering its 93,000+ workforce to drive the company forward. Known for its slogan, "A Helpful Smile in Every Aisle," Hy-Vee continues to be a symbol of quality, variety, convenience, healthy lifestyles, culinary expertise, and superior customer service.

Evergreen Podcasts stands as one of the world's largest independent podcast networks, boasting a premier catalog of over 300 entertaining and thought-provoking shows. As a full-service podcast production, brand marketing, and sales organization, Evergreen is dedicated to high production values and artistic integrity. Its diverse roster includes storytellers from various genres such as true crime, pop culture, comedy, and more. Evergreen Podcasts aims to connect listeners with content that informs, entertains, and inspires. For more information about Evergreen Podcasts and their offerings, visit evergreenpodcasts.com.

This strategic collaboration between Evergreen Podcasts and Hy-Vee marks a significant step towards enhancing the motorsports experience for fans across the Midwest and beyond. By joining forces, both organizations are set to deliver engaging content that resonates with racing enthusiasts while promoting a shared commitment to quality and entertainment.