HEYTA Launches First Store In Seoul, Bringing New-Generation Chinese Tea To South Korea

SEOUL, South Korea – HEYTEA, the innovator behind China's new style tea and the original creator of Cheese Tea, proudly announced the opening of its first store in Korea on March 15, 2024. Located in the bustling Apgujeong area of Gangnam District, Seoul, this new establishment is set to offer Korean consumers an array of new-generation Chinese tea drinks made with all-natural ingredients including fresh fruits, original tea leaves, and premium milk. This strategic move not only solidifies HEYTEA's dominance in Asia's modern tea drink market but also marks a significant step in its global expansion efforts.

The Apgujeong store, spanning over 80m2, is nestled among boutique and fashion stores as well as popular bakeries, making it a prime destination for fashion enthusiasts and tourists alike. This vibrant location underscores HEYTEA's commitment to integrating into Seoul's dynamic culture and reaffirms its status as a leading brand in the industry. The store is poised to become a new "Instagram Worthy" spot, offering locals a unique glimpse into Chinese tea culture.

With Korea's tea-related industry achieving a total revenue of $120 million in 2023 and projected to grow annually by 2.85% from 2024 to 2028, HEYTEA aims to cater to the increasing demand for healthier and high-quality tea beverages. Unlike the prevalent bubble tea options made from instant powders and artificial additives, HEYTEA emphasizes genuine quality ingredients, setting a new standard for tea drinks in Korea.

The Apgujeong store will feature four main series of drinks: "Seasonal Inspirations", "Refreshing Real Fruit Teas", "Classic Real Dairy Milk Teas", and "Refreshing Finest Teas". Among the offerings are popular HEYTEA classics such as "Very Grape Heytea (Original)", "Mango Grapefruit Sago", and "Roasted Brown Bobo Milk (Original)". Prices will range from 3,900 KRW to 7,400 KRW per cup, with an average price of around 6,100 KRW (excluding additional toppings).

In addition to its exquisite beverages, the store will also offer the "Most Romantic HEYTEA City Fridge Magnets", featuring a limited Seoul Only edition inspired by the iconic Namsan Tower. These magnets capture the essence of romantic and joyful moments shared between lovers against the backdrop of Seoul's stunning night view.

Since launching its first overseas store in Singapore in 2018, HEYTEA has rapidly expanded its global footprint, entering markets such as the U.K., Australia, Canada, the U.S., and Malaysia by 2023. The opening of the Seoul store reflects HEYTEA's confidence in the Korean market and its commitment to bringing genuine-quality products and joyful brand experiences to consumers across Asia.

About HEYTEA: Founded in Jiangbianli, Guangdong, China in 2012 with a mission to rejuvenate Chinese traditional tea culture, HEYTEA has revolutionized the tea beverage industry by introducing Cheese Tea. Committed to using only real ingredients without any artificial additives, HEYTEA has grown to operate over 3,000 stores worldwide. With its vision of "Drive Quality, Spark Joy", HEYTEA continues to innovate and expand globally, making high-quality tea products accessible to all.