Hagerty Joins Forces With BRM To Honour British Motorsport Heritage

In a significant move for automotive and motorsport enthusiasts, Hagerty, a leading automotive lifestyle brand, has joined forces with British motorsport icon BRM, marking a collaboration that celebrates a rich legacy in racing history. BRM, renowned as Britain's inaugural Formula 1 team, carved a niche for itself in the motorsport annals from the 1950s through the 1970s, clinching 17 victories in 172 Grand Prix races. This partnership heralds a new chapter for both entities, with a keen focus on reviving and sharing BRM's illustrious racing heritage with both existing fans and a new generation of enthusiasts.

The collaboration is set to bring the latest BRM Continuation V16 to the forefront, a marvel with its supercharged 1.5-liter V16 engine that boasts 600bhp and an impressive top rev of 12,000rpm. This engineering masterpiece will be showcased at the Hagerty Clubhouse, serving as a testament to BRM's engineering prowess and its storied history in motorsport. The partnership extends beyond mere display; it encompasses special events and activations at Hagerty, including an engaging racing simulator evening and an insightful expert panel discussion dedicated to dissecting BRM's racing achievements.

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Central to this partnership is the support for BRM's Reawakening program, an initiative aimed at reintroducing the brand and its legacy to enthusiasts and new audiences alike. Hagerty's commitment to preserving driving and car culture for future generations finds a parallel in BRM's philosophy, making this partnership a strategic alignment of values and passions. Both brands share an unwavering focus on engaging with a broader audience and safeguarding automotive heritage.

Hagerty is not just about offering membership products and programs or providing specialty insurance for the global automotive enthusiast market; it is about fostering a community that celebrates automotive history and culture. Similarly, BRM's impressive racing record since its inception in 1949, coupled with its unique distinction of winning a World Championship in a car entirely designed and engineered in-house, underscores its pioneering spirit in motorsport.

A Future Forward Collaboration

The partnership between Hagerty and BRM is more than a nod to the past; it is a forward-looking endeavor that aims to bring the thrill of racing history to contemporary audiences. As part of their collaboration, Hagerty will support BRM's initiatives for the upcoming 2024 season and will feature BRM imagery prominently at the Hagerty Clubhouse. This initiative not only celebrates the shared dedication of both brands to car culture but also their commitment to sharing the rich history of British motorsport with enthusiasts around the world.

In essence, this partnership between Hagerty and BRM represents a confluence of heritage, passion, and innovation. It is an opportunity to rekindle interest in one of motorsport's most storied brands while ensuring that the legacy of British racing continues to inspire and engage future generations. As these two iconic brands come together, they reaffirm their commitment to preserving and promoting automotive history in all its glory.