GWR Kia Captivates Motorists With New EV9 Electric SUV Showcase On M4

GWR Kia, a leading dealership in the UK, has unveiled an innovative showcase for the new EV9 electric SUV, capturing the attention of motorists on the M4 motorway. This display, featuring four EV9 vehicles in Pacific Blue, is designed to mirror the vehicle's distinctive vertical LED headlamps and overall striking design. Achieved overnight, this transformation on the dealership's top floor aims to project the EV9's electric prowess and aesthetic appeal to a wide audience daily.

Located on the Great West Road in Brentford, West London, GWR Kia is a key player in the UK's automotive sector, contributing significantly to Kia's annual sales figures. The dealership is part of the Norton Way Group and stands out for its commitment to sustainability, employing technologies like air source heat pumps and solar panels to minimize its environmental footprint.

The introduction of the EV9 at GWR Kia coincides with Kia UK's broader rebranding initiative, which has seen over half of its dealerships across the country embracing a new brand identity. This rebranding process is anticipated to be completed by the second half of 2024. The EV9 itself has garnered considerable acclaim, securing titles such as UK Car of the Year 2024 and World Car of the Year 2024.

With a starting price of £65,025, the EV9 offers various seating configurations and powertrains to cater to diverse consumer needs. It boasts an impressive range of up to 349 miles on a single charge and supports ultra-fast charging capabilities, allowing for an additional 154 miles in just 15 minutes. Additionally, it comes with Kia's seven-year/100,000-mile warranty, further enhancing its appeal among electric vehicle enthusiasts.

This strategic showcase by GWR Kia not only highlights the dealership's innovative approach to marketing but also underscores Kia's commitment to leading in the electric vehicle sector. As more consumers shift towards sustainable transportation options, initiatives like these play a crucial role in shaping public perception and driving adoption.