Genesis Motor America Appoints Ex-Mercedes Executive Drew Slaven As New CMO

In a strategic move to bolster its presence in the U.S. automotive market, Genesis Motor America has announced the appointment of Drew Slaven, a former Mercedes-Benz executive, as its chief marketing officer (CMO). This announcement was made on March 18, 2024, from their headquarters in Fountain Valley, Calif. Slaven's role is pivotal in driving the brand's marketing strategies across the United States, aiming to enhance brand awareness and support the growth of sales and market share.

Slaven brings to Genesis a wealth of experience from his tenure at Mercedes-Benz USA, where he held several senior leadership roles, including vice president, chief marketing officer, and digital strategy officer. His contributions there were instrumental in achieving double-digit revenue growth and record profitability. Slaven's expertise in luxury marketing leadership is expected to be a significant asset for Genesis as it navigates a period of critical expansion.

Reporting directly to Claudia Marquez, chief operating officer of Genesis Motor North America, Slaven will oversee the development and implementation of all marketing strategies and activations within the U.S. This includes managing national and regional advertising, multicultural and experiential marketing, digital marketing, CRM, and brand websites. Additionally, he will collaborate with Genesis retailers nationwide to support local marketing efforts.

Marquez expressed confidence in Slaven's appointment, highlighting it as an important milestone in enhancing the leadership team's capabilities to better serve customers. "Drew’s appointment as chief marketing officer represents yet another important milestone in the expansion of our leadership team. During this critical growth period for Genesis, we continue to enhance our capabilities to better serve our customers. I look forward to working with Drew and our growing team on bringing even more U.S. consumers into the Genesis family," she stated.

Prior to his impactful career at Mercedes-Benz USA, Slaven also served as vice president of communications at JP Morgan Chase, where he played a key role in supporting various business divisions and contributing to the rapid expansion of business services. He holds an MBA and a Bachelor of Arts in political science from the University of Pittsburgh.

Genesis Motor North America positions itself as a customer-centric global automotive brand that strives for excellence in performance, design, safety, and innovation. With its commitment to leading the age of electrification through its award-winning models such as the G70, G80, G90 sedans, and GV60, GV70, GV80 SUVs — including its Electrified G80, GV60, and Electrified GV70 models — Genesis aims to redefine luxury automotive experiences for its customers.

For more information about Genesis and its latest developments, visit their media sites at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).