Frank-Steffen Walliser To Lead Bentley As New CEO In Strategic Move

In a significant move within the automotive industry, Frank-Steffen Walliser is transitioning from his position at Porsche to join Bentley as the Chairman and CEO, effective July 1, 2024. This appointment marks a pivotal moment for Bentley as it continues to navigate its path in the luxury automotive segment. Walliser brings to Bentley an extensive background in engineering and product management, having played a critical role in developing iconic models such as the Porsche 918 Spyder.

Gernot Döllner, Chairman of the Board of Management of AUDI AG, the value Walliser will add to Bentley. Döllner, who oversees the Brand Group Progressive, which includes Audi, Lamborghini, Bentley, and Ducati within the Volkswagen Group, highlighted Walliser's deep understanding of the luxury market and his entrepreneurial spirit as key assets for Bentley's future.

Walliser himself expressed enthusiasm and respect for his new role at Bentley. Acknowledging the impressive performance of the Bentley team in Crewe in recent years, he looks forward to tackling the challenges of the industry's transformation alongside them. Walliser is optimistic about Bentley's continuing role as a benchmark in the luxury automotive sector.

Walliser's career trajectory has been marked by loyalty and innovation. Since joining Porsche in 1995 after completing his studies in mechanical engineering, specializing in combustion engines and technology management, Walliser has contributed significantly to the brand. His leadership in the development of the 918 Spyder super sports car in 2010, his role as Head of Motorsport starting in 2014, and his management of the 911 and 718 product lines from the beginning of 2019, have all prepared him for his new leadership role at Bentley. Most recently, since 2022, he has been responsible for overall vehicle development at Porsche, overseeing vehicle architecture and characteristics.

Walliser's move to Bentley is not just a transition between companies but a strategic step for Bentley in reinforcing its position in the luxury automotive industry. With Walliser's proven track record and the respect he commands in the automotive sector, Bentley is set to further its mission of being the leading provider in the luxury segment under his leadership.