Strategic Partnership Between Financial Independence Group And Waterlily Revolutionizes LTC Planning With AI

In a significant move within the financial services sector, Financial Independence Group, LLC (FIG), a prominent player in financial services, has joined forces with Waterlily, a pioneering technology firm specializing in artificial intelligence (AI) software. This collaboration is set to revolutionize the way long-term care (LTC) planning and insurance products are presented and managed. Waterlily's AI platform offers an innovative approach to forecasting LTC events, enabling FIG to model the return on investment for various insurance products with an accuracy previously unattainable.

This partnership follows Waterlily's recent collaborations with Prudential and over 100 smaller wealth advisory firms, marking it as Waterlily's second major enterprise relationship. The AI technology developed by Waterlily is the first in the industry to utilize over 500 million data points for predicting LTC needs, thereby transforming the landscape of financial planning for LTC.

Evan Ehrenberg, co-founder and COO of Waterlily, expressed enthusiasm about the partnership, highlighting the synergy between the two companies and their commitment to enhancing the platform's capabilities. This collaboration not only underscores FIG's dedication to adopting advanced technology but also sets a new standard in personalized financial planning.

Waterlily's AI-driven projections offer a detailed analysis of a client's potential LTC needs, including when they might arise and how they could evolve. This allows financial professionals to tailor their advice and product recommendations with unprecedented precision. Alecia Barnette, FIG's senior vice president of sales for care planning, praised the software's dual functionality as both an analytical tool for agents and a client-facing solution that facilitates comprehensive LTC planning.

The partnership between FIG and Waterlily signifies a forward-thinking approach to financial planning, emphasizing the importance of technology in developing effective and personalized strategies for clients. As these two companies continue their collaboration, they aim to further enhance the functionality of AI in financial planning and sales processes.

About Financial Independence Group, LLC: FIG has been a national leader in the independent marketing organization (IMO) and field marketing organization (FMO) industry for over 45 years. With a focus on guaranteed income, asset protection, and multi-generational planning, FIG supports thousands of professionals across the U.S. in designing optimal retirement plans for their clients.

About Waterlily: Founded in 2021 by Lily Vittayarukskul and Evan Ehrenberg, Waterlily leverages AI to personalize long-term care plans. With backgrounds in genetics, data science, cognitive science, and computational modeling, the founders bring a wealth of knowledge and innovation to the intersection of technology and healthcare planning.