Erthos Transitions To AI-Powered Climate Technology Leader For Sustainable Materials

Founded in 2018 by Nuha Siddiqui and Kritika Tyagi, erthos® initially aimed to showcase the viability of plant-based materials and reduce global dependency on plastics. Today, the venture capital-backed, women-led company announces a new direction, transitioning from a manufacturing entity to an AI-powered climate technology firm to accelerate the adoption of sustainable materials worldwide.

"The long-lasting impact of plastic pollution extends far beyond the 400 million tons of plastic waste we see in our ecosystems yearly. Plastic pollution is now evidently co-related to our health as humans and is projected to contribute to 19% of global GHG emissions by 2040," declared erthos® CEO and Co-founder Nuha Siddiqui. "To fulfill our mission of meeting the urgency of the climate crisis, we recognize the need to scale our impact by empowering other companies to reach their sustainability goals."

This new direction is facilitated by the launch of erthos® Studio, powered by its proprietary machine learning AI platform ZYA™. erthos® Studio digitizes the R&D process and closes the gap between ideation and commercialization of biomaterials across consumer goods, retail, and packaging sectors. ZYA™ streamlines material discovery and development processes by leveraging erthos®'s proprietary biobased ingredients to design next-gen materials for superior performance, cost efficiency, environmental footprint, and industry compliance.

"erthos® understands there is no one-size-fits-all for plastic alternatives, especially because scale and commercialization are industry non-negotiables to achieve meaningful impact," added Horizon Ventures Investor Kerry Liu. "Their expertise in material science, chemistry, and environmental design makes collaboration between erthos® and the world's biggest CPG and material companies seamless. erthos®'s custom alternatives to traditional plastics can help these companies rapidly improve their environmental footprints."

erthos®’s holistic approach to biomaterial design comprises a Formulation Discovery phase, a Material Development phase, and a Product Launch phase. The process starts by leveraging ZYA™ to rapidly predict and generate formulations that meet their clients’ specific needs, ranging from mechanical properties to cost and sustainable attributes - including GHG emissions and disintegration rates. The platform pulls from hundreds of ingredients which are then tested and validated in erthos® Lab.

Once formulations are ready, erthos® provides a full launch roadmap, including branding capabilities to support stakeholder engagement. The company also works with existing formulations that need improvement for new applications or sustainability targets.

Collaboration with CPG and Material Companies

CPG and material companies turn to erthos® to build ready-to-scale, custom biobased resins, coatings, and additives in just 3 to 6 months that are compatible with their existing manufacturing and supply chain systems. This results in a 92% reduction in development cost alongside a significant decrease in raw material waste through more efficient sourcing and ingredient selection.

Today, erthos® is proud to help companies meet their cost, functional, and sustainability targets while building a material-consciousness and environmentally just world.