Engage Works To Open New Office In Saudi Arabia, Enhancing Middle East Cultural Experiences

LONDON, UK. April 30th, 2024 – Engage Works, a prominent creative technology agency, has officially announced its expansion into the Saudi Arabian market. This strategic development is highlighted by the acquisition of a new trade license and the upcoming inauguration of a new office within the Kingdom. This move is a testament to Engage Works' dedication to its clients and partners in the region and represents a key phase in the company's growth.

Alex McCuaig, Strategy Director at Engage Works, is set to represent the company at The Saudi Entertainment and Amusement (SEA) Expo 2024. At this prestigious event, he will make a significant announcement regarding the launch of a world-class experience in Medina, a project that Engage Works has carefully designed and executed. Since its soft launch in March, this experience has garnered exceptional feedback from visitors, with many describing it as "spectacular" and "an incredible place."

The SEA Expo is a leading event for entertainment and attraction professionals worldwide, featuring over 300 exhibitors. It serves as a pivotal platform for fostering collaboration and showcasing innovations within the industry. Scheduled from 7 to 9 May 2024 at the Riyadh Front Exhibition and Conference Centre in Riyadh, Saudi Arabia, this year's expo is set to be the largest of its kind in the Middle East.

Engage Works is celebrated for its innovative use of technology and creative strategies to craft state-of-the-art cultural and brand experiences. The company boasts an impressive portfolio of clients including Sky, Landsec, Accenture, Google, British Land, KPMG, Microsoft, EY, and various museums across the UK and Middle East.

Alex McCuaig shared his enthusiasm about the expansion: "We’re excited to announce that we’re expanding into Saudi Arabia this Summer, and will be joining other industry leaders at the SEA Expo 2024. This is a great opportunity for us to showcase our expertise in creating immersive experiences and to collaborate with other industry leaders to drive innovation and engagement in the region. We’ve already won several projects in Saudi Arabia, and establishing an outpost there underscores our commitment to continuing our business expansion, enhancing our offerings, and delivering larger and more impactful projects with our local partners."

Engage Works' venture into Saudi Arabia signifies not only its growth but also its commitment to contributing significantly to the cultural landscape of the Middle East through innovative technology and creative solutions.