Dynata Enhances Commercial Leadership Team With Seasoned Sales Executives

Dynata, renowned for its reliable, accurate first-party data, has recently announced a significant enhancement to its commercial leadership team in the North American region. On March 18, 2024, the company revealed the addition of three distinguished sales executives, aiming to bolster its client-centric growth and secure its position as a leading partner for businesses navigating the complex data landscape. The strategic move underscores Dynata's commitment to fueling client growth through commercial modernization efforts.

The newly appointed U.S.-based leaders include Don Simons as Executive Vice President of Sales, Nancy Ziser as Senior Vice President, Consulting & Investment, and Courtney Griffin as Senior Vice President, MRA West. Their collective expertise is expected to drive the expansion of Dynata's commercial operations and refine its go-to-market strategy. This initiative is part of Dynata's broader investment in domestic and global growth for 2024 and beyond.

Brad Brockhaug, Chief Commercial Officer at Dynata, expressed confidence in the new appointments. He highlighted that the recruitment strategy is not merely about acquiring talent but is seen as a competitive advantage and a blueprint for sustained success. Brockhaug anticipates that Simons, Ziser, and Griffin will inject energy, fresh approaches, and perspectives into the company, ushering in a new era of innovation, customer-centricity, and commercial success.

Don Simons joins Dynata with over 25 years of insights experience and a proven track record in driving sales and bottom-line growth. His previous tenure at Big Village (formerly ENGINE) saw him transforming research offerings through the integration of ad tech, agency, and publishing resources. Nancy Ziser brings extensive experience in leveraging sales methodologies to deliver results, having previously overseen enterprise sales and partnerships at Flatiron School with firms like Deloitte and KPMG. Courtney Griffin's leadership at Improvado contributed to consistent revenue growth over three years, prior to which she led the go-to-market strategy at Pinpoint Predictive.

Dynata stands as a pivotal force in harnessing the power of first-party data for informed decision-making. With a global reach that serves over 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers across various regions including North America, South America, Europe, and the Asia-Pacific region. The company's unparalleled approach to quality reaffirms its status as the most trusted source for reliable data.

The strategic inclusion of Simons, Ziser, and Griffin to Dynata's leadership team marks a significant step towards enhancing its commercial operations and setting a trajectory for future success. As businesses continue to seek competitive advantages in an evolving data landscape, Dynata's commitment to innovation and customer-centricity positions it as an indispensable partner for achieving growth.