Dodge Durango SRT Hellcat Premium's Arctic Challenge In Lapland

In a thrilling culmination of Dodge's European journey, the fourth episode of the "IN//OUT" editorial project has been unveiled, showcasing an adventurous trek to the North Pole. This episode, now available for viewing online, features brand ambassador Ida Zetterström as she pilots the formidable Dodge Durango SRT Hellcat PREMIUM to the Stellantis base at Colmis, located just a stone's throw from the Arctic Circle. This proving ground is renowned for subjecting vehicles to some of the most rigorous tests, focusing on safety and performance in frigid conditions.

The "IN//OUT" project has taken viewers on a captivating journey across Europe, with stops in iconic locations in Italy, Sweden, and Germany. Zetterström's latest adventure brings her and the most powerful Dodge SUV to date to Arjeplog, near the Arctic Circle. Here, amidst the evocative yet challenging terrain, she engages in a series of driving challenges on ice that test the vehicle's mettle. The episode highlights the Dodge Durango SUV's exceptional capabilities, even under extreme conditions, emphasizing its safety, stability system, and strength.

The Dodge Durango SRT Hellcat PREMIUM stars in this episode as a pinnacle of power and strength. Equipped with a 6.2 L HEMI V8 engine delivering 707 hp and 889 Nm of torque, this all-wheel-drive SUV boasts a top speed of 290 km/h. Its Pitch Black exterior is complemented by 20x10.0 Lights Out Aluminum Wheels, designed for unparalleled performance on challenging terrains like those at Colmis. The interior offers luxury and comfort with heated seats—a necessity in Lapland—alongside exclusive features such as Gloss Black Exterior Mirrors and Satin Black Dodge Tail Lamp Badge.

The "IN//OUT" video project represents a new chapter in Dodge Europe's communication strategy. It aims to align the brand's iconic values and traditions with the diverse European audience it seeks to engage. By focusing on the visceral passion and sense of uniqueness that unites Dodge enthusiasts and owners, the project fosters a sense of belonging within the "Brotherhood of Muscle" community. Through its episodes, viewers are introduced to beautiful locations and meet exceptional Dodge owners and enthusiasts, each ready to embrace "The Last Call" tribute in their own unique way.

This first series of the "IN//OUT" project concludes with Zetterström's journey to the North Pole but hints at more exciting plans for Dodge Europe. Recently embarking on an adventure in Superbike alongside the WorldSBK Championship, Dodge continues to explore new horizons and connect with its community through shared experiences and passions.