Free Webinar: Mastering Google Analytics 4 For Automotive Dealerships

Dealers United, a prominent provider of digital solutions for automotive dealerships, is set to host a live webinar titled "Decoding GA4 for Car Dealers" on May 22, 2024, at 1 p.m. ET. This event aims to equip car dealers with strategies to fully utilise Google Analytics 4 (GA4), the latest version of Google's web analytics platform.

Nearly a year after GA4’s implementation, many car dealers still express confusion about the tool. Proper tracking of digital media investments remains crucial for car dealers, especially following the recent publication of NADA Data’s 2023 Full-Year Report. The study highlighted an annual average spend of $381,883 per dealership on digital media expenditures such as Social Ads, SEM, and third-party listing sites.

Google Analytics 4 offers numerous features and insights, but unlocking its full potential can be challenging without hands-on guidance. During the webinar, Dealers United's Jasmine Smedley, Analytics & Reporting Lead, will explore the most significant GA4 features crucial for car dealers. As an expert in GA4 and automotive marketing efficiencies, Smedley will educate attendees on setting up and measuring the impact of critical "Events" within their dealerships.

The webinar will also provide actionable tips on customising reports specific to a dealership's goals. It will address frequently asked questions about GA4 and showcase real dealership report examples and best practices.

"Car dealers are unique in how much they invest in digital advertising, but many struggle with understanding how GA4 can provide information about ROI," said Smedley. "If you can’t measure it, you can’t possibly expect to have a solid strategy. This webinar will empower dealers with the blueprint for transforming GA4 from a confusing technical whirlwind to a reliable tool and goldmine of information on their advertising efforts."

Dealers United's webinar "Decoding GA4 For Car Dealers" is an essential event for automotive dealers aiming to stay ahead and leverage data-driven insights. Registration for the webinar is now open. To secure your spot, visit this link.

About Dealers United

Dealers United is a leading digital marketing partner for car dealerships looking to enhance their online presence and drive more sales. Since 2010, they have collaborated with dealers to develop innovative and effective digital strategies that deliver real ROI. Their experts specialise in Social Media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and building true partnerships with dealers.

The company takes the time to understand each dealer’s goals to deliver VIP "white glove" digital marketing that drives real-world results.