Dacia Commits To Enhanced Safety Across Its Range Without Raising Prices

In a significant move that aligns with the latest European Global Safety Regulation 2 (GSR2), Dacia has announced its commitment to enhancing road safety without imposing additional costs on consumers. The legislation, which mandates the inclusion of advanced safety features in all new cars, aims to protect not only drivers but also pedestrians and cyclists. Dacia's response to this directive is both proactive and consumer-friendly, as it ensures its Sandero, Sandero Stepway, and Jogger models are fully compliant with these regulations at no extra charge.

The GSR2 compliance brings a suite of intelligent safety features as standard across the Dacia range. These include intelligent speed assist, lane departure warning, lane keeping assist, Advanced Emergency Braking System (AEBS), driver drowsiness and attention warning, rear parking sensors, and automatic headlights. To further simplify the user experience, Dacia introduces the 'My Safety' button, allowing drivers to easily access and personalize their Advanced Driver Assistance Systems (ADAS) settings with a single click.

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Moreover, Dacia has not stopped at merely upgrading safety features. The brand has also rolled out additional enhancements across its model range. This includes new wheel designs and colour options for a more customized driving experience. Notably, the Jogger HYBRID 140 now boasts a 7-inch instrument display and an innovative E-SAVE function, enabling drivers to manage battery power efficiently during their journeys.

The pricing for these upgraded models remains highly competitive, with the Sandero starting at £13,795 on-the-road, the Sandero Stepway from £15,295 on-the-road, and the Jogger from £18,295 on-the-road. This pricing strategy underscores Dacia's dedication to offering value for money while adhering to the latest safety standards.

As part of its comprehensive safety strategy, Dacia has also incorporated a Rescue QR Code on its vehicles. Positioned on the windscreen and rear window, this QR code provides essential information to emergency responders in the event of an accident, facilitating rapid and informed intervention.

The introduction of new aesthetic options further enhances the appeal of Dacia's offerings. The Sandero line-up now features two-tone Atara Flex wheels and Randia alloy wheels on select versions. Additionally, new colour shades such as Shadow Grey and Cedar Green have been introduced. The Sandero Stepway stands out with its exclusive Safari Beige finish and distinctive two-tone dark Atara Flex wheels.

Dacia's approach to integrating advanced safety features without increasing prices reflects its commitment to redefining essential car elements in line with customer lifestyles. With over 8 million vehicles sold since 2004 and a strong presence in 44 countries, Dacia continues to offer simple, reliable cars that resonate with consumers' needs.

For those interested in exploring the full specifications of these updated models, detailed press kits are available on Dacia's official website. As Dacia moves forward, it remains focused on providing practical solutions that enhance both safety and driving pleasure for its customers worldwide.