CultureTech Unveils MONA To Streamline Art Licensing And Protect Creators

CultureTech has introduced MONA, a platform designed to streamline the complex and manual processes involved in requesting and permitting licenses for copyright-protected content. Launched in January 2024, MONA does not replace existing artist rights agencies, digital asset management, or content management companies. Instead, it enhances their roles through automated workflows.

MONA serves as a central hub that offers greater efficiency, speed, accuracy, and transparency in the licensing process. Richard O’Leary, President of CultureTech, stated: "We want to provide everyone in the art ecosystem access to valuable digital content that's hidden behind the copyright wall. Our goal is to Open Up Art."

The product development team at CultureTech employs the latest cloud-based software design processes and tools. They work closely with users to ensure a comprehensive application for end-to-end licensing transactions. The platform facilitates all stakeholders involved in the licensing process.

Currently, CultureTech is focused on the institutional art world but acknowledges that any creator with rights needs technology to better protect them. This is particularly important given the advancements in artificial intelligence. The company plans to partner with those who share its mission of protecting creators' rights and opening up access to inspiring content.

CultureTech, Inc. was co-founded by Paul Ghaffari and Richard O'Leary in 2020. Based in New York, the company has employees in California, Florida, and Connecticut. Its mission is to Open Up Art through technology.

For more information, visit CultureTech.