Cotti Coffee Achieves Milestone Of 7,000 Stores, Unveils Global Campaign

BEIJING, CHINA - In a significant announcement made on February 26th, COTTI COFFEE, the esteemed global sponsor of the Argentina National Football Teams, unveiled a new promotional campaign to mark the milestone of reaching 7,000 stores worldwide. This celebratory campaign, which offers customers a flat rate per beverage, is accessible in all COTTI COFFEE stores and through its official app until May 31, without any restrictions on the choice of beverage.

2023 marked the year COTTI COFFEE initiated its global expansion, extending its reach across diverse markets including Southeast Asia, East Asia, North America, the Middle East, and Australia. Now operating in 28 countries and regions globally, the brand has witnessed substantial growth in both its scale and market share. COTTI COFFEE's commitment to delivering high-quality, affordable, and convenient coffee products is complemented by a youthful and stylish brand experience.

The brand's dedication to product excellence was highlighted in June 2023 when it received 13 gold and platinum awards for its coffee beans at the IIAC International Coffee Tasting Competition. The selection of 100% high-quality Arabica beans ensures that consumers have access to a wide variety of unique coffee flavors. Following this achievement, in July 2023, COTTI COFFEE established a global supply chain base that integrates R&D, production, and quality control, enhancing its supply chain capabilities.

Understanding consumer trends has led COTTI COFFEE to introduce an array of products including versatile milk coffee, tea coffee, rice milk coffee, and non-coffee beverages. The brand has also introduced regional specialties like Coco Cotti, Matcha Oat Latte, Lychee Milk Frappé, Vietnamese Coffee, and Sparkling Cold Brew which have been well-received.

Technological innovation is at the forefront of COTTI COFFEE's market strategy. The official COTTI COFFEE app allows customers to access promotional information and place orders in advance from their mobile devices. This feature not only saves time but also allows for customization of beverages according to individual preferences.

In January 2024, COTTI COFFEE took a significant step forward by introducing a human-robot collaboration strategy. This move towards the large-scale adoption of robotic applications in its stores worldwide signifies the brand's innovative approach to enhancing customer service efficiency.

The rapid expansion of COTTI COFFEE's brand scale can be attributed to its innovative brand operation model. Moving away from traditional franchising or direct management approaches, the brand has embraced a novel partnership mechanism. This includes an integrated Amoeba Management System with cooperation partners that maximizes strengths in branding, supply chain, and IT. The lifetime partnership system established by COTTI COFFEE ensures the sustainability of its business collaborations.

The issuer is solely responsible for the content of this announcement. #CottiCoffee