Coca-Cola And F. HERO & Chef Pom Stir Up ASEAN Culinary Scene With 'Epic Night Out'

Coca-Cola™ has recently launched an innovative campaign named Foodmarks across the ASEAN & South Pacific regions, aiming to celebrate the rich culinary heritage and local flavors through a series of engaging activities and events. This initiative seeks to highlight the unique food culture in various cities by transforming legendary local food shops into hubs of cultural and culinary excitement.

The campaign kicked off in Thailand with an interactive music video titled "Epic Night Out," featuring the renowned Thai rapper F.Hero and celebrated chef, Chef Pom. The video, directed by Julien and Quentin from Hamlet, showcases the duo exploring Bangkok's street food scene, accompanied by an original song that mentions popular street food delicacies and locations frequented by Thailand's Gen Z. The music video also features a cameo by Badmixy, a trending Thai influencer known for covering food and beverage trends.

TeeJae Sonza, Senior Director of Marketing at Coca-Cola, emphasized the campaign's goal to connect younger audiences with the vibrant legacy of street food culture. By combining culinary icons like Chef Pom with influential figures in Thai music such as F.Hero, Coca-Cola aims to offer new ways for young people to come together and enjoy iconic food destinations. The music video also introduces viewers to the #CokeFlip dance move and features custom Coca-Cola tuk-tuks, adding a unique touch to the experience.

The "Epic Night Out" music video is just the beginning of what Foodmarks has to offer. Coca-Cola has planned interactive food festivals set to take place in Bangkok this April, promising an audiovisual takeover of the city's street food scene that promises to be a feast for the senses. Other markets in the ASEAN & South Pacific region are expected to follow suit with their own Foodmarks events.

Sonza further shared that at the core of Coca-Cola's presence in the region is the celebration of shared meals among family and friends. Foodmarks aims to extend this experience beyond the dining table, spotlighting the soulful local neighborhoods and uncovering hidden culinary gems within bustling cityscapes. This campaign serves as a tribute to legendary food shops that are rich in stories and flavors, offering a sensory journey complemented by every sip of Coca-Cola.

Building on Coca-Cola's "A Recipe for Magic" campaign, Foodmarks encourages everyone to turn their next outing into an unforgettable experience filled with delicious food, great company, and refreshing Coca-Cola. The initiative invites people to share their epic culinary adventures using various hashtags such as #CocaColaFoodmarks and #EpicNightOut on social media platforms like Facebook (@CocaColaTH), Instagram (@cocacola_th), and through Coca-Cola's official website.

This campaign represents Coca-Cola's commitment to fostering connections through shared meals and celebrating the diverse culinary landscapes across the ASEAN & South Pacific regions. As Foodmarks continues to roll out, it promises to bring people together over their love for food and create memorable moments powered by Coca-Cola.