Cleverbridge Teams Up With PartnerStack To Boost B2B SaaS Growth With CleverPartners

In a strategic move to enhance B2B partner revenue and performance, Cleverbridge, a prominent growth engine for global technology companies, has unveiled CleverPartners. This innovative solution, powered by PartnerStack, is designed to streamline and automate the complexities associated with scaling partner programs. CleverPartners aims to address the challenges of recruiting suitable partners, tracking conversions throughout the sales funnel, managing partner rewards, and facilitating sales through software marketplaces, thereby ensuring a positive experience for both customers and partners.

Wendi Sturgis, CEO of Cleverbridge, highlighted the increasing difficulties in customer acquisition due to rising marketing costs and the declining effectiveness of traditional go-to-market strategies. Sturgis emphasized the importance of meeting B2B buyers' preferences for discovering and purchasing software. CleverPartners enables businesses to broaden their market reach, unlock new revenue streams, and efficiently manage and scale diverse partner programs.

The platform offers access to a network of over 80,000 active B2B affiliate, referral, and reseller partners across more than 50 countries. It also facilitates integration with high-value distributor marketplaces such as Ingram Micro and Arrow, as well as hyperscale marketplaces including AWS, Microsoft Azure, and IBM Cloud. An integrated partner portal automates lead and deal management, while integration with Cleverbridge’s eCommerce platform directs high-intent prospects or customers to a direct purchasing point.

Bryn Jones, CEO of PartnerStack, expressed enthusiasm about the collaboration with Cleverbridge. He stressed the necessity for ISVs (Independent Software Vendors) to have top-tier tools and teams to effectively scale their affiliate and channel programs. The partnership aims to support ISVs throughout their go-to-market strategy by generating demand, closing new business deals, automating expansions and renewals, and simplifying partner management.

CleverPartners is positioned as a comprehensive solution for SaaS businesses at any stage of their partnership journey, offering the tools needed to accelerate revenue growth and expand their partner ecosystem. Interested businesses are encouraged to schedule a demo to explore how CleverPartners can support their growth objectives.

About Cleverbridge: For over 18 years, Cleverbridge has been dedicated to maximizing customer lifetime value through its deep eCommerce expertise. The company’s Growth Engine integrates various aspects such as payments, subscription management, tax compliance, lifecycle marketing, advanced analytics, and partner ecosystems. This integration facilitates recurring revenue growth without the need for additional headcount. Cleverbridge serves customers in 240+ countries and territories globally.

About PartnerStack: PartnerStack stands out as an all-in-one platform designed for scaling SaaS partner ecosystems with a network of top B2B partners. Unlike other partnership software solutions that focus on a single step of the partner journey or cater to only one type of partner, PartnerStack provides comprehensive support for recruiting, activating, tracking commissions, and optimizing all types of partnerships.