Clarice Au Appointed As Managing Director Of MoneyBack To Innovate Loyalty Rewards

HONG KONG SAR - The AS Watson Group, a prominent name in the retail sector, has recently announced a significant leadership change within its ranks. Clarice Au has been appointed as the Managing Director of MoneyBack, a leading loyalty program in Hong Kong known for its extensive rewards system. This strategic move is aimed at driving innovation and enhancing the rewards offered to its members across Hong Kong.

Dominic Lai, Group Managing Director of AS Watson Group, expressed confidence in Clarice's abilities to spearhead MoneyBack's growth. "Clarice Au's appointment as the Managing Director of MoneyBack marks a significant step in our commitment to innovation and customer satisfaction. Her extensive experience with FORTRESS and her role in its digital transformation are invaluable assets that will propel MoneyBack to new heights," said Lai.

Clarice Au's journey with AS Watson Group began in 1998, and she has since held various leadership positions, culminating in her role as Managing Director at FORTRESS. Her leadership has been instrumental in integrating offline and online platforms, significantly contributing to the company's growth.

"MoneyBack has established itself as a cornerstone of daily life for many in Hong Kong since its inception in 2007. With over 63% of the adult population enrolled as members, it's clear that our loyalty program is more than just a service; it's a household necessity," Lai added.

Clarice shared her excitement about her new role, emphasizing MoneyBack's unique position as Asia's first region-wide loyalty program. "Our One Pass feature allows members to enjoy benefits and earn points across different markets, making us a top choice for customers not just in Hong Kong but across Asia. We are committed to enhancing our members' experience by offering unique rewards and experiences through our vast network of over 8,000 retail outlets," Clarice stated.

The appointment of Clarice Au as Managing Director of MoneyBack is set to take effect from April 2024, marking a new chapter in the loyalty program's journey towards innovation and customer satisfaction.

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