Channel 4 Strengthens Digital-First Vision With Strategic Senior Team Appointments

Channel 4 has unveiled significant changes to its commissioning team, aligning with its Fast Forward strategy aimed at transitioning the broadcaster into a digital-first public service streamer. The strategic reshuffle introduces three new Heads of Department, enhancing the channel's focus on streaming and digital content. Alisa Pomeroy, Steven Handley, and Ollie Madden have been appointed to pivotal roles within the commissioning team, tasked with driving forward the organization's digital transformation.

Alisa Pomeroy steps into the role of Head of Documentaries & Factual Entertainment, bringing her expertise to oversee popular shows like 24 Hours in Police Custody and Gogglebox. Steven Handley will navigate the realm of Reality & Entertainment as its new head, while Ollie Madden is set to lead as the Director of Film4 and Channel 4 Drama. These appointments are designed to streamline operations within the commissioning department, simplifying collaborations with independent producers.

In a strategic expansion of responsibilities, Kiran Nataraja will now also hold editorial responsibility for Channel 4 Streaming, in addition to her current role overseeing the TV channel portfolio and Program Acquisitions. This move underscores Channel 4's commitment to placing streaming at the core of its operations.

The revamped commissioning team is structured around seven hubs, with a clear mandate to invest in distinctive, streaming-friendly British content. Ian Katz, Channel 4's Chief Content Officer, expressed enthusiasm over the new appointments. He highlighted the creative and collaborative nature of the incoming heads, emphasizing their potential to contribute significantly to Channel 4's evolution into a leading public service streamer.

Katz also pointed out the critical role of Kiran Nataraja in integrating streaming into the heart of Channel 4's strategy. This strategic pivot aims not only to adapt to changing viewer behaviors but also to ensure that Channel 4 continues to be a trusted and beloved brand for future generations.

Senior Leadership Team Overview

The senior leadership team for commissioning editorial at Channel 4 is now comprised of diverse talents across various content domains:

• Kiran Nataraja as Director of Streaming & Content Strategy
• Peter Andrews as Head of Sport
• Louisa Compton as Head of News & Current Affairs, Specialist Factual and Sport
• Steven Handley as Head of Reality & Entertainment
• Sacha Khari as Head of Digital Commissioning
• Ollie Madden as Director of Film4 and Channel 4 Drama
• Viv Molokwu as Senior Commissioning Editor
• Shaminder Nahal as Head of Specialist Factual
• Charlie Perkins as Head of Comedy
• Alisa Pomeroy as Head of Documentaries & Factual Entertainment
• Jo Street as Head of Lifestyle and the Glasgow Hub

The introduction of these new roles and expansion of existing ones are pivotal steps in Channel 4's Fast Forward strategy. By focusing on digital-first content and streamlining its commissioning process, Channel 4 aims to remain at the forefront of innovation in public service broadcasting. The strategic emphasis on distinctive British content through its digital platforms is poised to redefine how viewers engage with Channel 4, ensuring its relevance and appeal in a rapidly evolving media landscape.