New Partnership Simplifies Investing In Single-Family Homes For IRA Holders
Centra Capital Partners and Equity Trust Company have joined forces to enable investors to use self-directed IRAs for single-family home investments. This collaboration includes projects like the Meadows at Hugo and Ramsey Waterfront Village, located in the Minneapolis suburbs. "Real estate investing has been out of reach for many," says Dale Wills, Owner & Founder of Centra Capital Partners. "This collaboration breaks down barriers, allowing individuals to take control and invest in alternative assets."
The Minneapolis housing market is currently tight, with rising prices and low inventory levels. Centra Capital Partners aims to deliver affordable new homes by controlling each development from start to finish. This approach allows them to concentrate purchasing power, manage inventory, and align the sales cycle with market demand. "Demand for new housing is outpacing our ability to build homes," says Wills. "By teaming up with Equity Trust, we’re giving investors the power to build wealth and help solve the homeownership challenges first-time buyers face."

Opening an account with Equity Trust Company is a quick process, taking only 10-15 minutes. Investors transfer funds and direct Equity Trust to allocate them into a Centra Capital Partners’ opportunity. As of January 2024, Equity Trust Company had more than $45 billion in assets under custody and administration. For 50 years, it has empowered individual investors and financial professionals by delivering true investment freedom.
Empowering Investors
"Our mission at Equity Trust is to open up new investment opportunities for individuals with retirement accounts," said Brad Janitz, Senior Director of Sales at Equity Trust Company. "We are excited to work alongside Centra to make it easy for individuals to invest in real estate opportunities through their retirement accounts."
About Centra Capital Partners
Centra Capital Partners is a real estate syndication company with over $500 million in project value since 2011. The company takes an investor-first approach, offering transparency in operations and making decisions with the investor’s best interests in mind. It provides opportunities that its sister company, Centra Homes, develops from start to finish, utilizing the team’s knowledge and expertise for sourcing, entitlement, construction, and sales. Its team members are experts in the Twin Cities market.
About Equity Trust Company
Equity Trust Company is a financial services company that enables individual investors and financial professionals to diversify investment portfolios using alternative asset classes such as real estate, tax liens, private equity, cryptocurrency, and precious metals. Evolving from a predecessor brokerage firm founded in 1974, it is now a directed custodian with more than $45 billion in assets as of January 2024. Equity Institutional Services provides dedicated support and administrative solutions for institutional clients of Equity Trust Company.