BMW’s Ultimate Driving Experience 2024: Expanding With New Models And Interactive Sessions

Woodcliff Lake, NJ – March 20, 2024… BMW is set to reignite the passion for driving among its customers and enthusiasts with the return of its Ultimate Driving Experience tour in 2024. This week marks the beginning of a nationwide journey that will span over 20 cities across the United States. The tour is designed to offer an immersive experience into the world of BMW, showcasing the brand's latest vehicles and innovations in technology, performance, and safety. Participants will have the unique opportunity to test their driving skills under the guidance of professional instructors and gain insights from product experts.

At the heart of this year's Ultimate Driving Experience are several key activities designed to engage and thrill participants. The Autocross event allows individuals aged 18 and above to experience BMW's dynamic driving capabilities on a challenging closed course. Highlighted in this session are the 100% electric BMW i5 eDrive40 and the BMW 540i xDrive, showcasing advanced technology and safety features.

New to the tour in 2024 are Street Tours, where participants aged 25 and above can drive multiple BMW models during guided test drives on local roads. This addition offers a hands-on experience with various vehicles, allowing drivers to switch between models and explore their features in real-world conditions.

BMW's commitment to sustainability and advanced engineering will be front and center in this year's program. Attendees will have the chance to engage with product experts to learn more about electric vehicle ownership, including charging best practices. Additionally, interactive displays will feature BMW's newest offerings, including the all-new fully electric BMW i5 Sedan and the 644-horsepower plug-in hybrid electric BMW XM Sports Activity Vehicle.

The Ultimate Driving Experience tour kicks off in New Jersey at MetLife Stadium from March 21 – 24. Subsequent stops will include major cities like Atlanta, Chicago, Philadelphia, Seattle, San Francisco, Dallas, among others. For a full schedule and more details on the program, interested individuals can visit the official BMW UDE website.

About BMW Group In America

BMW of North America, LLC has been a prominent presence in the United States since 1975. Alongside Rolls-Royce Motor Cars NA, LLC which began its distribution in 2003, the BMW Group's U.S. operations have expanded to encompass marketing, sales, and financial service organizations for several brands including BMW motorcycles, MINI passenger cars, and Rolls-Royce Motor Cars. The group also includes Designworks, a strategic design consultancy based in California.

The BMW Group sales organization in the U.S. is supported by networks of over 350 BMW passenger car and Sports Activity Vehicle centers, alongside numerous motorcycle retailers, MINI passenger car dealers, and Rolls-Royce Motor Car dealers across the country. The U.S. sales headquarters for North America is located in Woodcliff Lake, New Jersey.

This initiative by BMW not only highlights its latest technological advancements and commitment to sustainability but also reinforces its reputation as a leader in automotive innovation and customer engagement.