Bluewater Delivers Advanced Hydration Solutions At Arnold Sports Festival 2024

LONDON, UK, 18 March 2024 – At the heart of the bustling Arnold Sports Festival held at the Birmingham NEC arena from March 15-17, Bluewater, a pioneer in clean, purified drinking water solutions, played a crucial role in ensuring attendees stayed hydrated. The event, renowned for showcasing the latest in sports equipment, apparel, and nutrition, saw Bluewater provide high-performance sustainable water stations. These stations offered purified water free of charge, eliminating contaminants ranging from toxic chemicals to metals like PFAS and lead.

Dr. Ahmed Fawzy, Bluewater's chief science officer, emphasized the significance of hydration for muscle function, recovery, and overall stamina. "Our purifiers not only tackle health-threatening chemicals found in municipal and bottled water but also cater to a variety of needs with a wide range of dispenser sizes," he stated from the company's Stockholm headquarters. The technology behind these purifiers enriches water with minerals, catering to the stringent hydration requirements of fitness enthusiasts.

Among the innovative solutions presented at the festival were two distinct Bluewater dispensers. One featured a 55-inch video screen for digital messaging, while the other was a slimline station designed for permanent installation in various settings. Both utilized Bluewater’s SuperiorOsmosis™ purification technology, enhancing water with Swedish minerals for optimal hydration.

The company's participation in the Arnold Sports Festival underscores its commitment to promoting a plastic-free environment. By distributing reusable bottles at the event, Bluewater aimed to reduce reliance on single-use plastic bottles. This initiative resulted in the distribution of approximately 2,707 litres of water, equivalent to saving 5,514 500ml plastic bottles from ending up in landfills or oceans.

Philip Russell, Managing Director of Bluewater UK and Ireland, highlighted the company's mission to improve access to clean and sustainable drinking water globally. "We are thrilled to support athletes and fans at the Arnold Sports Festival with our healthy hydration solutions," he remarked. The company's efforts extend beyond events; a recent investigation by Bluewater in London revealed significant tap water contamination by 'forever' chemicals like PFOA and PFOS, which are linked to various health issues.

Bluewater's innovative under-sink purifiers offer a solution to end reliance on bottled water while ensuring safe drinking water from taps. The SuperiorOsmosis™ technology effectively removes PFAS pollutants, marking a significant step towards healthier hydration practices.