Bloomberg New Voices Initiative Expands To São Paulo To Boost Women's Representation

SO PAULO, Brazil – In a significant move towards diversifying the media landscape, Bloomberg has officially launched its New Voices program in São Paulo. This initiative, aimed at increasing the representation of women and other under-represented groups in media, celebrated its expansion into South America with a networking event at Instituto Tomie Ohtake. São Paulo now stands alongside global cities like New York, London, and Dubai as the 16th city to join this transformative program since its inception in 2018.

The New Voices program is dedicated to preparing women and under-represented executives in business and finance for broadcast appearances on Bloomberg TV and other media outlets through intensive media training. The initiative's expansion was marked by insightful discussions, including one between Banco do Brasil CEO Tarciana Medeiros and Bloomberg's Julia Leite, focusing on the growth outlook for 2024 and Medeiros's vision as the bank's first female CEO. Another notable conversation featured Nubank Brazil CEO Livia Chanes with Bloomberg TV anchor Annmarie Hordern, discussing the fintech sector and Nubank's expansion plans.

Laura Zelenko, Senior Executive Editor and Founder of New Voices at Bloomberg, emphasized the importance of bringing diverse perspectives to global financial reporting. "We decide every day who gets to speak on our platforms," Zelenko stated, highlighting the initiative's commitment to amplifying voices from São Paulo and the broader region. Vanessa Dezem, Bloomberg’s Bureau Chief for Brazil, also spoke on the significance of the program in enhancing diversity in media representation.

Since its launch, the New Voices program has significantly increased the number of on-air female guests to 36%. The initiative broadened its scope in 2020 to include Black executives of all gender identities and in 2021 to encompass Latinx executives across the U.S. To date, more than 600 executives from over 15 cities have participated in the program, marking a substantial stride towards inclusivity in media representation.