Baxter Of California Joins Forces With Los Angeles Rams In First-Ever Sports Partnership

Baxter of California, a prominent men's grooming brand, has announced its inaugural professional sports partnership with the Los Angeles Rams. As a brand rooted in California, Baxter of California will provide its grooming products to Rams players, staff, and fans. "We are really excited to be partnering with the Rams this season," said Joe Wong, Owner & Principal of Baxter of California.

Wong highlighted the alignment between the brand's focus on performance and the Rams' success and community dedication. "Baxter of California was started in LA and has been here for almost sixty years," Wong added. "Coming together with one of the city's biggest teams on our home turf will allow both our brands to further cement ourselves as part of the LA community and lifestyle."

As part of this collaboration, Baxter of California will create limited-edition, Rams-inspired product bundles. These special offerings will include popular items such as the Clay Pomade, Aluminum-Free Citrus & Herbal Musk Deodorant, and the Exfoliating Body Bar. "Teaming up with Baxter of California will infuse our facilities with an authentic LA brand and their beloved product," said Los Angeles Rams Chief Commercial Officer Jennifer Prince.

Prince expressed enthusiasm about incorporating Baxter of California's products into the team's preparations for the upcoming season. "As we gear up for the upcoming season, we’re pleased to welcome Baxter of California’s game-changing essentials to our locker room and look forward to cultivating unique and engaging activations throughout the year," she stated.

The partnership will also feature custom marketing and advertising across the Rams' website and mobile app. Additionally, curated events and brand integrations will take place at Rams Training Camp. Branded placements on the LED Ribbon Board during home games at SoFi Stadium are also planned.

Baxter of California has been a pioneer in personal care since 1965, offering a range of hair, skin, shave, and body essentials tested by master barbers at their award-winning Baxter Finley Barber & Shop in Los Angeles. The Los Angeles Rams, founded in 1937, are one of the oldest franchises in the National Football League and are committed to serving the greater Los Angeles area year-round.

For more information about Baxter of California's products, visit their website at www.baxterofcalifornia.com.