Barclays To Champion Gender Equity As New York Liberty's Official Banking Partner

In a significant development for women's sports, Barclays has been announced as the Official Banking Partner of the New York Liberty, marking the beginning of a multi-year partnership that includes marquee jersey patch placement starting with the 2024 WNBA season. This collaboration, celebrated at the New York Stock Exchange Opening Bell, represents one of the most substantial sponsorship investments in the history of Liberty, highlighting a shared dedication to promoting gender equity both on and off the basketball court.

The partnership not only strengthens Barclays' existing relationship with BSE Global but also complements its current sponsorships, including the Barclays Center naming rights and support for the Brooklyn Nets. This move is part of Barclays' broader commitment to women's sports, notably through its significant investments in the UK's top professional women's soccer leagues, making it the largest brand investment in UK women's sport.

Keia Clarke, CEO of New York Liberty, expressed enthusiasm about the partnership, emphasizing its role in expanding the influence and business growth of women's sports. Clarke highlighted the community benefits of this collaboration, particularly through initiatives aimed at empowering young New Yorkers with essential life skills and fostering a sense of belonging and self-confidence through basketball.

Meghan Graper, Co-Head of Debt Capital Markets at Barclays, underscored the sponsorship's significance, reflecting Barclays' pride in supporting New York's communities and its commitment to female and youth athletes. Graper pointed out that this partnership aligns with Barclays' long-standing efforts to support disadvantaged youth and enhance the city's vibrancy.

This announcement comes at a pivotal moment for the New York Liberty, following a record-breaking 2023 season where the team achieved its best-ever record (32-8), secured the 2023 WNBA Commissioner’s Cup Championship, and made its first WNBA Finals appearance in 21 years. The partnership with Barclays is poised to further elevate the team's profile and impact both on and off the court.

About Barclays: As a diversified bank, Barclays aims to lead in global finance with a strong presence in UK consumer, corporate, wealth and private banking, alongside a leading investment bank and a robust US consumer bank. For more details on Barclays' vision and operations, visit home.barclays.

About New York Liberty: Established on October 30, 1996, New York Liberty stands as one of three original franchises still active in the Women’s National Basketball Association (WNBA). With five WNBA Finals appearances and a recent victory in the 2023 WNBA Commissioner’s Cup Championship under its belt, the team continues to make strides in women’s basketball. Owned by Joe and Clara Tsai of the Brooklyn Nets, New York Liberty plays its home games at Brooklyn’s Barclays Center. More information can be found at www.nyliberty.com.