Auto China 2024: Mercedes-Benz Showcases Focus On China With New Products And Localised Developments

At the upcoming Auto China 2024, Mercedes-Benz is set to showcase its latest innovations and models, marking a significant stride in its commitment to the Chinese market. Among the highlights are the world premieres of the all-new electric Mercedes-Benz G-Class and the Mercedes‑AMG GT 63 S E PERFORMANCE. These unveilings underscore the brand's dedication to combining tradition with technological advancement, particularly in the realm of electric mobility.

The electric Mercedes-Benz G-Class, with its zero CO₂ emissions, represents a bold step into the future of off-road vehicles, blending iconic design with electric technology. This model will be officially unveiled on April 24 at Beijing's Art District 798. Following closely, the Mercedes‑AMG GT 63 S E PERFORMANCE will make its debut at a special AMG Brand Night Event in Shanghai, coinciding with the Formula 1 weekend on April 20. This high-performance sports car exemplifies the fusion of electric and combustion engine power, offering an insight into the future of sports cars.

Mercedes-Benz's presence at Auto China 2024 is not just about new models but also about showcasing its deep-rooted commitment to China. As the largest single automotive market globally, China is pivotal to Mercedes-Benz's strategy. The company boasts its largest production site and a comprehensive R&D hub in China, integral to its global R&D network. Recent expansions include the opening of the R&D Tech Centre China in Beijing in 2021 and the establishment of the R&D Centre Shanghai in 2022, focusing on connectivity, automated driving, and software development.

In addition to these world premieres, Auto China 2024 will also feature the show premiere of the Concept CLA Class and an updated version of the all-electric EQS Saloon. The Concept CLA Class offers a glimpse into Mercedes-Benz's future electric vehicle family, showcasing the upcoming MMA platform and MB.OS for a hyper-personalised user experience. The EQS Saloon's upgrades herald a new era for electric luxury sedans in China.

Mercedes-Benz's expanded R&D efforts in Shanghai further cement its commitment to innovation and customer-centric products for the Chinese market. The new facilities are designed to accelerate local development in digital innovations, ensuring that Mercedes-Benz remains at the forefront of automotive technology.

The company's efforts to strengthen its R&D capabilities in China, particularly in electrification and digitalisation, highlight its long-term commitment to meeting the specific needs of Chinese customers. With these world premieres and show unveilings at Auto China 2024, Mercedes-Benz continues to drive forward its vision for an electrified future while honoring its rich heritage.

Contact information for further inquiries includes Markus Nast ([email protected]), Felix Siggemann ([email protected]), and Isabel Meurer ([email protected]). For more details on Mercedes-Benz's offerings and initiatives, interested parties can visit www.mercedes-benz.com or follow their updates on Twitter @MB_Press.