Amanda Oldfield's Journey: From Business Owner To Shepherd And Eco-Advocate

NORFOLK, UK, 27th March, 2024 – In the heart of Norfolk, Amanda Oldfield's journey from the founder of Wrought Iron and Brass Bed Co. to an advocate for sustainable living and British wool is reshaping perceptions on eco-consciousness. With a deep-seated belief in the virtues of natural fibres and British materials, Amanda's latest venture into shepherding underscores her commitment to environmental stewardship and quality craftsmanship.

Amanda's ethos is rooted in her childhood experiences and the influence of her grandmother, Ivy May, a fashion buyer with a keen eye for natural fabrics and durable goods. This foundation has guided her approach to both her business and personal life, emphasizing the importance of longevity in products and an aversion to disposable culture. Her son Harry reflects on the lasting impact of these values, noting the rarity of such principles in today's consumer landscape.

Amid a cost-of-living crisis, Amanda's philosophy resonates more than ever. Her focus on no-waste living and the promotion of time-honored practices like furniture restoration speaks to a growing desire for sustainability and quality. Her efforts extend beyond personal convictions, aiming to influence broader consumer behavior towards eco-friendly choices.

Having established Wrought Iron and Brass Bed Co. two decades ago, Amanda's exploration into the use of British wool for mattress ticking has led her down a new path as a shepherd. This endeavor not only satisfies her curiosity but also positions her as a knowledgeable advocate for wool's environmental benefits. Wool's breathability, hypoallergenic properties, and biodegradability stand in stark contrast to the ecological footprint of synthetic fibres.

Amanda's engagement with the Sandringham Estate for sourcing 100% wool mattresses and bedding highlights her dedication to supporting local sheep farmers and animal welfare. Her personal flock is set to expand this spring, marking another milestone in her hands-on approach to promoting British wool.

Through her new Instagram account and the Two in a Bed podcast, Amanda shares insights into her life as a shepherd and engages with a community that values sustainability, fairness, and natural materials. Upcoming podcast episodes feature conversations with local sheep farmer Gordon and Country Life’s Interiors Editor Giles Kime, offering listeners a deeper understanding of wool's versatility and its role in sustainable living.

Amanda Oldfield's transition from business owner to shepherd and environmental advocate exemplifies a growing movement towards mindful consumption and sustainable practices. By championing British wool and sharing her journey, she aims to inspire others to consider the environmental impact of their choices and support industries that prioritize the planet's well-being.