Altitude Platform Teams Up With Torstar To Streamline Rich Media Ad Creation

The Altitude Platform has announced a strategic collaboration with Torstar, aimed at simplifying the creation and measurement of digital display campaigns using rich media. This partnership addresses the common challenges faced by agencies and brands in producing rich media assets, which are known for driving superior engagement but often require significant time and resources.

In today's fast-paced environment, the additional effort needed for developing creative content can be out of reach. Historically, poor reporting on engagement has made it difficult to demonstrate the value of rich media. The Altitude Platform's collaboration with Torstar offers an end-to-end service for clients, from ad creation to campaign fulfillment and KPI optimization. This partnership also introduces the ability to assess rich media engagement through heatmaps.

Warren Jansons, General Manager of The Altitude Platform, expressed enthusiasm about the collaboration. "We are thrilled to be working with Torstar to enhance the advertising experience across their network of trusted news and lifestyle brands," he said. "With our advanced media solutions, we can help them empower advertisers with innovative tools to deliver impactful messages and drive measurable results."

The Altitude Platform's advanced technology simplifies the creation of premium ads by incorporating video, animation, and immersive experiences. This approach aims to captivate audiences and maximize campaign effectiveness. Torstar is the first to integrate Altitude’s heat-mapping technology to measure ad engagement, providing agencies and brands with a visual representation of how their messages connect with audiences.

Brandon Grosvenor, Chief Revenue Officer at Torstar, highlighted the benefits for clients. "Readers respond to rich media ads, but the time and effort that goes into creating them can force them off the plan," he noted. "Working with The Altitude Platform, we make it easy to create more engaging ads. With heat maps, we can help our clients see what content and interactions are getting attention."

While primarily targeting the Torstar Network, rich media assets created by Torstar can also be served through their DSP partners for audience extension and retargeting. This collaboration offers an end-to-end solution for marketers looking to elevate their brand presence and drive engagement.

About The Altitude Platform

The Altitude Platform is a Creative Management Platform that enables users to manage all their ad creative and production needs. This includes ad serving and reporting within a single robust platform. Built by a team of experienced creative and ad management professionals, The Altitude Platform provides a simplified workflow from concept to end-of-campaign reporting. It is designed for marketers, brands, agencies, and publishers of all backgrounds.

For Media Inquiries or partnership opportunities, please contact:

Rachelle Newbigging, Director of Communications

Apex Mobile Media, The Altitude Platform

[email protected]