Adidas And Yohji Yamamoto Debut Sophisticated Y-3 Atelier Collection

On Thursday, March 14, 2024, the fashion world witnessed the unveiling of the second Y-3 Atelier collection, a collaboration that marries the avant-garde craftsmanship of Yohji Yamamoto with the innovative spirit of adidas. This collection stands as a testament to the shared vision of both brands, showcasing an elevated approach to fashion that prioritizes skillful production and unwavering dedication.

The Y-3 Atelier's latest offering is conceptualized as a refined expression of the brand's identity, featuring apparel and footwear that advance a craft-focused ethos. This season's collection introduces an array of elegantly tailored pieces that seamlessly integrate adidas' performance heritage with Yohji Yamamoto's distinctive design philosophy. Notably, the collection revitalizes original designs from Yohji Yamamoto and Yohji Yamamoto POUR HOMME runway shows, reimagining them with waterproof 3-layer GORE-TEX® material while preserving the iconic silhouettes.

New Y-3 Atelier Collection Launched

The assortment includes a variety of monochromatic black items such as vests, coats, parkas, blousons, jackets, and blazers. Each piece is distinguished by extended seams and flap pockets, adorned with reflective logos that reinterpret the signature Yohji Yamamoto aesthetic for a contemporary audience. The collection's dynamic essence is captured through a series of still images by photographer Thue Nørgaard, highlighting the movement and versatility inherent in each design.

Available from March 15th, the Y-3 Atelier collection can be found at select Yohji Yamamoto & Yohji Yamamoto POUR HOMME stores, WILDSIDE Yohji Yamamoto online & store, a curated selection of global retailers, and in Y-3 stores. For those interested in exploring this unique fusion of craftsmanship and innovation, more information is available at adidas.com/Y-3.

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