Upfield Aims To Spearhead Global Shift Towards A Plant-Based Diet

Reinier Weerman, General Manager of Upfield Middle East & North Africa, reaffirmed the company's strategy and global awareness efforts to persuade a broader audience into adopting a more plant-based diet. Upfield aims to continue leading the global food system transition while driving purposeful and sustainable growth across its business.

The statements were made during the Food Innovation Conference 2024, organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with the World Economic Forum (WEF). The conference brought together over 150 global experts, academics, public and private businesses, and farmers. It aims to accelerate knowledge sharing and build capabilities through the Food Innovation Hubs Global Initiative.

The conference seeks to showcase the latest technologies and innovations in the global food industry. It aims to deepen cooperation between entrepreneurs, investors, and leaders from public and private businesses. Additionally, it focuses on amplifying the role of technology in support of resilient, inclusive, and sustainable food systems.

"With the escalating climate crisis, sustainability leadership is more critical than ever. At Upfield, we believe that plant-based foods, with their lower environmental footprint, are a key solution and an enabler of nutrition security," said Weerman. "As demand for more healthy and sustainable plant-based options grows, Upfield is well-positioned to lead the change."

Headquartered in Amsterdam (Netherlands), Upfield sells its plant-based butters, spreads, creams, and cheeses to retail and food service partners in over 90 markets worldwide. Backed by a heritage of more than 150 years, its products are produced in 15 plant creameries located around the world.

From its regional headquarters in Dubai, Upfield already reaches millions of consumers across the Gulf Region. The company has seen accelerated growth in the adaptation of plant-based foods in food service as well.

Rising Demand for Plant-Based Foods

The demand for plant-based foods is witnessing steady growth globally. This growth is fueled by increased health awareness and concerns for environmental sustainability. Additionally, there is a desire to safeguard the planet from the impacts of climate change.

According to United Nations figures, switching to a plant-based diet can reduce an individual's annual carbon footprint by up to 2.1 tons with a vegan diet or up to 1.5 tons for vegetarians.

With inputs from WAM