UAE Highlights Sustainable Tourism Initiatives At UNWTO Executive Council Session In Colombia

The Ministry of Economy (MoEc) took part in the 122nd session of the United Nations World Tourism Organisation (UNWTO) Executive Council held in Colombia. Badreya Al Maidoor, Assistant Under-Secretary for Support Services at MoEc, led the delegation. The meeting focused on enhancing cooperation among member states to improve tourism sustainability both regionally and globally.

Al Maidoor highlighted the UAE's ongoing commitment to global efforts aimed at sustainable tourism development. She stressed the importance of sharing best practices and policies, especially given current climate and environmental challenges. Emphasising sustainable solutions, innovation, and technology is crucial for preserving heritage sites and unique destinations.

During her address, Al Maidoor stated, "The UAE continues to work, in cooperation with the UNWTO, on the ‘Statistical Framework for Measuring the Sustainability of Tourism’ in line with its vision to enhance the national tourism sector’s sustainability." This initiative aims to create an appealing national tourism environment by offering excellent services and developing modern infrastructure.

The framework seeks to improve data collection using advanced technology, ensuring more efficient and accurate tourism statistics. Al Maidoor noted that global tourism is witnessing a strong recovery this year, with the Middle East showing positive growth across various sectors. This presents an opportunity to adopt innovative strategies that propel regional and global tourism success.

The UAE's adaptability in its tourism sector has been pivotal in contributing to GDP growth. The nation remains dedicated to sustainable practices and digital transformation within the industry while maintaining high-quality services. The UAE Tourism Strategy 2031 outlines ambitious goals for enhancing national tourism competitiveness.

This strategy aims to position the UAE as a top global destination by increasing its GDP contribution from tourism to AED 450 billion. It also plans to attract AED 100 billion in additional investments and welcome 40 million visitors to its hotels. These targets reflect a comprehensive approach towards boosting tourism growth and development.

Al Maidoor further emphasised that embracing sustainable solutions is essential for continuous sector development aligned with international standards. By focusing on innovation and technology, the UAE aims to preserve its cultural heritage while offering diverse experiences across various destinations.

The meeting underscored how collaboration among member states can lead to more sustainable tourism practices worldwide. By implementing initiatives that offer unique experiences, countries can enhance their appeal as tourist destinations while supporting environmental conservation efforts.

With inputs from WAM