UAE Media Sector Evolution: NMO Chairman Abdulla Bin Mohammed Al Hamed's Vision At Global Media Congress 2024
Abdulla Bin Mohammed Al Hamed, Chairman of the National Media Office and the UAE Media Council, shared a vision for the UAE's media sector's future. His keynote speech at the Global Media Congress 2024 highlighted the UAE's leadership strengths in decision-making and their connection with citizens. He noted how swiftly the nation adapts to global shifts, turning national priorities into effective media strategies.
Al Hamed stressed integrating emerging technologies like artificial intelligence to make media more dynamic and efficient. He advocated for laws ensuring responsible use of these technologies to promote transparency and combat misinformation online. Proactive communication is vital for building public trust and credibility, he emphasised.
He highlighted education and workforce development as crucial areas. Al Hamed called for embedding media education in school curriculums and offering advanced training programmes. This aims to prepare young talent for a rapidly evolving sector, ensuring the UAE not only keeps pace with global advancements but also sets new benchmarks in media excellence.
Collaboration between public and private sectors was another key point. Al Hamed encouraged aligning with national strategic priorities to leverage media for economic growth. By promoting the UAE’s achievements globally through storytelling, media can enhance national identity and influence.
Al Hamed underscored the importance of collaboration between public and private sectors to align with national strategic goals. Leveraging media can support economic growth by highlighting the UAE’s achievements on a global stage. Storytelling that showcases contributions in innovation, humanitarian work, and sustainability strengthens national identity.
The address concluded with Al Hamed reiterating a forward-looking approach where media actively participates in broader national goals. With strong leadership, advanced technology, and an educated workforce, the UAE is poised to transform its media landscape into a global model of innovation and credibility.
With inputs from WAM
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