UAE Customs Sector Unveils Unified Visual Identity And Logo
The visual identity of the 'UAE Customs' logo was unveiled on Thursday, marking a unified representation for the customs sector in the UAE. This initiative underscores the unity and effective partnership among all customs components in the country. The new identity will also serve as a unified representation for the customs sector in international forums.
Ali Mohammed Al Shamsi, Chairman of the Federal Authority for Identity, Citizenship, Customs and Port Security, supported and guided the launch. Major General Suhail Saeed Al Khaili, Director-General of the Authority, introduced the new visual identity during the 2024 Customs Partners event organised by the General Customs Administration in Dubai.
The event honoured several ministries, authorities, current and former customs leaders, and private sector companies. Additionally, customs inspectors and employees from various administrations were recognised for their outstanding contributions to customs projects, initiatives, and seizures.
In a virtual speech, Ian Saunders, Secretary-General of the World Customs Organisation (WCO), reaffirmed the joint commitment between the organisation and the UAE to enhance global customs practices. He highlighted the strong partnership between the WCO and the UAE at both regional and global levels.
The cooperation extends to vital areas such as rules of origin, intellectual property rights, risk management, and control of small arms and light weapons. Saunders noted that continuous collaboration with strong partners like the UAE is essential to overcoming challenges posed by rapid technological advancements, environmental crises, and complex geopolitical dynamics.
Authorised Economic Operator Programme
Saunders praised the Authorised Economic Operator programme as a model of successful cooperation between the WCO and the UAE. The programme currently benefits 123 trusted companies in the country, significantly facilitating trade and security across borders.
Achievements in Digital Transformation
Ahmed Abdullah bin Lahej Al Falasi, Director-General of Customs at the Authority, highlighted that UAE Customs has achieved digital transformation. The sector has innovated various systems, applications, and devices in logistics operations, customs inspection, control, risk management, combating drug and hazardous material smuggling, as well as money laundering and terrorism financing related to trade.
These advancements have positioned UAE Customs as a leader both regionally and globally. The new visual identity aims to further solidify this leadership by presenting a unified front in international representation.
With inputs from WAM
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