Sharjah Highlights Its Unique Tourist Attractions At ITB Berlin 2025 Event

The Emirate of Sharjah, through the Sharjah Commerce and Tourism Development Authority (SCTDA), is actively participating in ITB Berlin 2025. This event, known as the largest travel trade show globally, takes place from March 4 to 6 at the Berlin Exhibition Centre. The theme for this year is "The World of Travel Lives Here."

Sharjah's pavilion at the exhibition offers an engaging experience for visitors. It highlights the emirate's diverse tourist attractions, including its natural landscapes, cultural sites, and modern landmarks. Visitors can explore desert areas, mountains, coastal regions, heritage sites, and more.

Khalid Jasim Al Midfa, Chairman of SCTDA, stressed the significance of this exhibition in showcasing Sharjah’s rich culture and advanced infrastructure. He noted the strong historical ties between Sharjah and Europe, especially Germany. This positions Sharjah as a key destination for European tourists seeking unique cultural experiences.

The delegation from Sharjah includes representatives from both public and private sectors. Key government entities such as the Environment and Protected Areas Authority and Sharjah International Airport Authority are present. Private sector participants include Air Arabia and Sharjah National Hotels.

During ITB Berlin 2025, the Sharjah delegation will highlight efforts in sustainable tourism. They focus on ecotourism, adventure tourism, and cultural tourism to enhance Sharjah’s reputation as a regional leader in tourism. The pavilion underscores initiatives to preserve cultural and environmental heritage while offering top-notch tourism experiences.

Sharjah aims to attract more visitors from Europe and beyond through its participation in ITB Berlin 2025. The emirate has experienced a rise in German hotel guests, with approximately 13,000 German visitors recorded in 2023. Expectations are set for an increase to 14,000 in 2024.

Growing Appeal Among European Tourists

The number of European tourists visiting Sharjah is also on the rise. There was a notable 16% increase in European visitors in 2024. This growth reflects Sharjah’s increasing appeal to international travellers seeking diverse experiences.

The collaborative approach of involving both public and private sectors highlights Sharjah’s commitment to developing its tourism industry further. By showcasing its unique offerings at ITB Berlin 2025, Sharjah aims to strengthen its position on the global tourism map.

With inputs from WAM