Saudi Arabia Showcases Record Tourism Growth With 30 Million Visitors At ATM 2025

Saudi Arabia's travel and tourism sector is experiencing significant growth, with 30 million international visitors expected in 2024. This marks a 9.5% rise compared to the previous year. The Arabian Travel Market (ATM) will spotlight this growth, presenting Saudi Arabia's latest tourism achievements and its vision to become a top destination.

The ATM 2025 event will feature numerous exhibitors from Saudi Arabia. Returning participants include the Saudi Tourism Authority, SAUDIA, flynas, Qiddiya Investment Company, and Sixth Gulf Travel Company. Newcomers such as flyadeal, Riyadh Air, Diriyah Company, and Aseer will also be present.

These exhibitors will be showcased in the Saudi Land hall, an expanded version of last year's ATM Saudi Village. This area will highlight Saudi Arabian culture, heritage, and tourism while reflecting the Kingdom's growing travel industry.

Danielle Curtis, Exhibition Director ME at Arabian Travel Market, stated that the Saudi Tourism Authority's dedication to the event underscores the Kingdom’s rapid progress as a world-class tourism hub. "This year, ATM 2025 will have one of the strongest Saudi presences to date," she noted.

Research by VIDEC predicts that Saudi Arabia’s Total Air Market (TAM) will grow at a CAGR of 12.2%, reaching $11.3 billion by 2028. The Kingdom's increasing role in global travel will be discussed during the ATM Conference Programme across three stages: Global Stage, Future Stage, and New Business Events Stage.

The conference programme will feature 68 sessions led by 185 prominent speakers. These discussions aim to explore various aspects of Saudi Arabia's expanding influence in the travel sector.

Exhibitors and Attendees

ATM 2025 is set to host around 55,000 attendees and showcase over 2,800 exhibitors from more than 161 global destinations. This platform provides an opportunity for participants to engage with leading airlines, hospitality brands, and cruise representatives.

The event highlights the momentum of investment and innovation driving the region's travel sector forward. It serves as a testament to Saudi Arabia’s ambition in establishing itself as a premier tourism destination.

This growth trajectory reflects broader regional trends in investment and ambition within the travel industry. As Saudi Arabia continues to develop its tourism infrastructure, it positions itself as a key player on the global stage.

With inputs from WAM