Pearl Of The East Coast Festival Showcases Emirati Heritage And Modern Innovations

The inaugural "Pearl of the East Coast" festival, organised by the Sharjah Chamber of Commerce and Industry (SCCI), is drawing significant attention. Held at Kalba Hanging Gardens from 24th to 26th January, it features a wide array of events celebrating the region's cultural and ecological heritage. Government bodies and institutions are actively participating, with many visitors eager to explore the authentic experiences on offer.

The festival provides a platform for participants to present their initiatives and cultural activities. This highlights their role in preserving the UAE's heritage and environmental diversity. Entrepreneurs have the chance to engage directly with a diverse audience through various activities and educational lectures. These sessions aim to raise awareness about environmental, agricultural, and heritage issues while also expanding knowledge of modern technologies in agriculture and wildlife.

Kalba’s environmental diversity is celebrated at the festival, particularly through its focus on birds of prey. Owning these birds is a long-standing tradition in the Arabian Peninsula. Abdullah Salem Al Qaidi from the Kalba Birds of Prey Centre shared that their pavilion offers a unique experience by displaying rare taxidermied birds and falconry tools. Interactive workshops are also held for different age groups.

Ibrahim Hassan Al Ali, representing Sharjah's Department of Agriculture and Livestock, highlighted their focus on advanced agricultural technologies during the festival. They showcased innovations like smart collars for cows that monitor vital signs at dairy farms. Visitors learned about smart technologies used to enhance agricultural production and monitor wheat farming stages.

Aisha Saleh, Director of SCCI's Festivals and Shows Department, expressed satisfaction with the high visitor turnout at the festival. She noted that this engagement demonstrates the event's success in merging authentic Emirati heritage with modern smart technologies. The festival attracts a diverse audience across various age groups, showcasing its broad appeal as a significant cultural and economic event.

The exhibition serves as an ideal venue for presenting Emirati heritage through interactive experiences and distinctive displays. It also highlights contemporary innovations that support environmental sustainability. The festival aims to broaden understanding of how modern technology can aid agriculture and wildlife conservation efforts.

Overall, the "Pearl of the East Coast" festival successfully combines cultural heritage with technological advancements. It offers visitors an opportunity to appreciate both traditional practices and modern innovations within a single event.

With inputs from WAM