Madrasa And TikTok Collaborate To Launch STEM Feed In UAE Featuring Largest Arabic Educational Library

The Madrasa e-learning platform, under the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), has teamed up with TikTok to introduce the STEM Feed in the UAE. This collaboration integrates the largest free Arabic educational library into TikTok, highlighting both organisations' dedication to improving learning opportunities and fostering innovation across the region.

During a cooperation agreement signing, Saeed Al Eter from MBRGI, Dr. Waleed Al Ali of Madrasa.org, and Kinda Ibrahim from TikTok Middle East were present. The partnership aims to provide verified content on science, technology, engineering, and mathematics (STEM) to millions of Arab youth through engaging formats that appeal to modern learners.

Dr. Al Ali emphasised MBRGI's ongoing efforts to expand partnerships and initiatives that promote education and knowledge. This aligns with His Highness Sheikh Mohammed bin Rashid Al Maktoum's vision of education as a cornerstone for building a new Arab generation capable of driving positive societal change.

MBRGI is committed to implementing directives from His Highness Sheikh Mohammed bin Rashid to develop an educational environment that empowers Arab students with modern skills and knowledge. This initiative fosters creativity and contributes to a future based on knowledge.

"Launching the largest free Arabic educational video library on TikTok marks a new phase for Madrasa in advancing self-learning and providing Arab students with essential knowledge," said Dr. Al Ali. This initiative offers high-quality content through an innovative approach that combines structured learning with engaging presentation.

The launch significantly boosts Madrasa's success since 2018, showcasing impressive video views, a growing subscriber base, and recognition for promoting self-learning and strengthening Arabic among younger generations.

Expanding Educational Content

Kinda Ibrahim stated, "Launching the STEM Feed in the UAE furthers our mission to empower the next generation of innovators." With nearly 10 million STEM-related videos shared globally on TikTok over three years, there is a clear demand for educational content.

This partnership extends Madrasa’s mission to transform Arabic into a language of modern science and learning. Since 2018, Madrasa has offered over 7,000 interactive lessons across STEM subjects and Arabic studies, earning international accolades from UNESCO and ESCWA.

Ensuring Quality Content

The STEM Feed is accessible to all users aged 18 and above by adjusting app settings. It features leading STEM creators like @Da7ee7 and @annanscience alongside partners like Majarra. To maintain quality, TikTok collaborates with Common Sense Networks and Poynter for content review.

Common Sense Networks assesses educational value while Poynter verifies information accuracy. Content not meeting standards will not be featured, ensuring integrity in the STEM Feed's offerings.

With inputs from WAM