Gulfood Fresh Debuts At Expo City Dubai During Gulfood 2026

The region’s drive to strengthen food security and resilient supply chains gains another focal point as Gulfood 2026 confirms Gulfood Fresh at Dubai Exhibition Centre (DEC), Expo City Dubai, from 26th-30th January 2026. The new platform concentrates on fresh fruits, vegetables and perishable logistics that influence how Middle Eastern consumers access food.

The Middle East and Africa are among the fastest-expanding consumption areas for fresh foods, supported by rising health awareness, premium products and broader retail and foodservice networks. Projections show the global fresh produce market exceeding US$1 trillion by 2030, underlining why regional stakeholders are intensifying attention on this category.

Across the Middle East, demand for fresh produce grows with rapid population increases, urban lifestyles and expectations for high-quality items throughout the year. GCC countries import over 85 percent of their food requirements, so fruits and vegetables now form a critical part of regional trade portfolios and national food security planning.

Visitor profiles for Gulfood 2026 indicate strong participation from emerging markets, which are key growth engines for global fresh food trade. Gulfood Fresh is structured to link these buyers with international and regional suppliers, encouraging greater volume flows of fresh produce into and through the Middle East.

Government and institutional players feature strongly within the Gulfood Fresh agenda, signalling alignment between trade, logistics and policy. Confirmed participation from DP World, FRESH DEL MONTE, Fresh Fruit Company and NRTC points to coordination between port infrastructure, supply chain operators and regulators, all focused on durable food security strategies.

Exhibitor lists already include leading international producers and regional champions such as Armela Farms, FRESH DEL MONTE, Fresh Fruits Company, Fun Fruit, Maison du Melon, NRTC, Silal and UniFrutti. Their combined presence reflects the diversity, scale and increasing sophistication of suppliers serving Middle Eastern fresh produce markets.

The dedicated Gulfood Fresh platform, set within Gulfood 2026, brings these commercial and public stakeholders together in one venue. This concentration of producers, logistics providers and policymakers supports ongoing efforts to secure reliable, sustainable access to fresh foods for Middle Eastern consumers over the long term.

With inputs from WAM