Expo Centre Sharjah And WTC Kentucky Discuss Strategic Cooperation To Boost Global Trade

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and a member of the World Trade Centers Association’s Conferences and Exhibitions Advisory Council, highlighted the importance of collaboration with global trade centres. He believes such partnerships are crucial for enhancing Sharjah's status as a hub for exhibitions and conferences. Al Midfa emphasized that sharing experiences improves service quality and encourages sustainable practices in the exhibition industry.

The meeting between Saif Mohammed Al Midfa and Omar Ayyash, President and CEO of World Trade Centre Kentucky, focused on boosting cooperation to support the exhibition sector's growth. They explored ways to empower this sector to play a significant role in promoting global trade. Both leaders discussed how strategic partnerships could enhance development in exhibitions and conferences.

Al Midfa noted that Expo Centre Sharjah has extensive experience in organizing international exhibitions. The Centre is committed to advancing its leadership by developing team capabilities in international trade. Strengthening ties with key markets like the United States within the World Trade Centers Association network is a priority for them.

Omar Ayyash expressed satisfaction with the meeting, highlighting the collaboration potential between WTC Kentucky and Expo Center Sharjah. He praised Expo Sharjah's achievements, which have set it as a standard in managing major exhibitions. "This success fosters cooperation and joint efforts to provide an exceptional platform for Kentucky-based companies to access markets in the Middle East and the UAE, which serve as a strategic gateway to the region's markets," Ayyash added.

The discussion also covered current global trends affecting trade and exhibition industries. They identified challenges and opportunities businesses face in today's evolving landscape. The role of World Trade Centers in empowering businesses through facilitating trade and investment opportunities was also discussed.

Both parties agreed on maintaining continuous communication to establish initiatives benefiting business communities in both regions. They stressed strengthening WTCA network’s role as an effective platform for international trade and knowledge exchange, supporting shared economic interests.

Al Midfa mentioned that collaborating with WTC Kentucky offers a chance to share expertise in event management best practices. This partnership aims to promote global trade while enhancing the exhibition sector’s role in attracting investments and boosting business tourism.

The meeting concluded with both sides agreeing on supporting participation in exhibitions hosted by each party. They also discussed advancing companies in areas like technology and artificial intelligence, ensuring ongoing communication for future collaborative efforts.

With inputs from WAM