Dubai's Hospitality Sector Boosted By Safe Tourism Awareness Workshops
Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), part of Dubai Department of Economy and Tourism (DET), has initiated a series of awareness workshops under the Safe Tourism Awareness Programme. In the first half of 2024, 832 employees from 26 major hotels and tourist spots in Dubai attended these workshops, with more planned for the rest of the year.
The workshops aim to educate hospitality staff about DET’s services, optimal usage, and communication channels for various tourism services in Dubai. They also inform employees about consumer rights and duties, ensuring guests know how to contact the Consumer Protection Department. This includes displaying the consumer protection number prominently and providing contact details for submitting complaints.

Organised in collaboration with Dubai Tourist Police Department at the General Department of Criminal Investigation (CID), Dubai Corporation for Ambulance Services, Dubai Municipality, and the Directorate General of Civil Defence Dubai, these workshops are designed to enhance Dubai’s status as one of the world’s safest cities.
These efforts boost guest confidence in the transparency of these establishments, further solidifying Dubai's position as an ideal city to visit, live, and work in. The workshops also present case studies highlighting services provided by relevant entities such as Dubai Police smart services, the Lost and Found service, and key hotlines for consumers (999 for emergencies and 901 for non-emergencies).
Ahmad Ali Moussa, Director of the Consumer Protection Department at DCCPFT, said: "Recognising Dubai's position as a leading global destination, with its increasing international visitation and efforts to encourage domestic tourism, we continue to organise awareness workshops for the hospitality sector to meet growing demand. These workshops ensure residents and visitors receive the best experiences and services, aligning with our wise leadership’s ambitious vision and the goals of the Dubai Economic Agenda, D33."
Strategic Partnerships
Moussa added that partnerships with entities like Dubai Tourist Police Department help ensure high levels of security, safety, and comfort for visitors. Brigadier Khalfan Obaid Al Jallaf, Director of Dubai Tourist Police at CID, stated: "We value our participation in the Safe Tourism Awareness Programme by DET. As our strategic partner, DET has been instrumental in promoting Dubai Police services and enhancing security awareness among hospitality employees."
This collaborative initiative has led to a series of successful workshops. Brigadier Al Jallaf mentioned their goal is to raise awareness across over 100 hotels and among 2,000 employees by year-end. These efforts underscore the importance of cooperation between public and private sectors to create a safe tourism environment.
The workshops also educate employees on how to display consumer protection information visibly. This ensures guests understand how to contact relevant authorities if needed. Such measures enhance transparency within establishments.
The programme highlights case studies showcasing services like Dubai Police smart services. It also covers essential hotlines such as 999 for emergencies and 901 for general inquiries.
By familiarising hospitality staff with DET’s offerings and communication channels dedicated to tourism services in Dubai, these workshops aim to provide top-notch experiences for both residents and visitors.
The ongoing efforts reflect a commitment to maintaining high standards in safety and service quality within Dubai's tourism sector.
With inputs from WAM